Adwoa Aboah is the New Face of Uni

Model, activist, and actor Adwoa Aboah has teamed up with Uni, the ocean-powered bodycare brand founded by Alexandra Keating, to front its latest global campaign.

But Aboah isn’t just starring in Uni’s holiday campaign; she’s also an investor in the US-born brand — a connection that grew out of her genuine love for its products and planet-first ethos.

“I’ve always believed the best partnerships are built on real connection,” says Aboah. “When I discovered Uni, I loved that they made sustainability feel sexy. There’s an ease and honesty in what the brand does that resonates with me. After using the products and seeing how naturally they fit into my own routine, investment felt like an extension of who I am. This campaign celebrates that shared vision — that you can have beautiful, high-performing products that are sustainable.”

For Keating, the partnership marks a milestone moment. “Adwoa embodies everything Uni stands for: honesty, consciousness, and authenticity,” says the founder and CEO. “She represents a generation that values transparency and self-expression as much as product efficacy. Her influence extends far beyond beauty — it’s cultural. Partnering with her felt like a natural progression in bringing Uni’s mission to life on a global stage.”

The campaign follows a landmark year for Uni, which made its nationwide retail debut at Ulta Beauty and continues to enrich the bodycare category with products that are good for both skin and planet. It’s another step in the brand’s quiet but confident rise as a leader in sustainable luxury.

Uni is available in the UK exclusively at Space NK and in the US at both Ulta Beauty and Credo, with prices ranging from £25 to £48 ($27 to $48).