Makeup
The latest makeup trends, celebrity endorsements, and product reviews. Discover new launches, viral beauty drops, and makeup updates.
Latest
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Lisa Eldridge Just Launched a Marilyn Monroe Makeup Collection
A new makeup edit inspired by Marilyn’s relaxed, off-duty beauty
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Interview | Donni Davy of Half Magic Beauty
We talked Euphoria, self-expression, and building a maximalist beauty brand
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Charli XCX Is YSL Beauty’s Newest Ambassador
The singer brings grunge-glam to the French beauty house as it introduces its new Skin Affair Soft Glow Cushion Foundation
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Marc Jacobs Beauty Is Back, But Not As You Remember It
The much-missed makeup brand returns with a fresh identity and a joy-fuelled approach to colour cosmetics
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Kess Brings Berlin Beauty to the UK
Expect creamy textures, breathable bases, and glow-boosting formulas designed for real life
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Revlon Taps Teyana Taylor as the Face of Super Lustrous
The multihyphenate now fronts the iconic Super Lustrous lip line
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Interview | Sahara Lotti of Lashify
We talked lashes, innovation, and building a beauty category from scratch
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Aora Makes Its US Retail Debut at Credo Beauty
The Mexican makeup brand brings colour, culture, and zero plastic to American beauty shelves
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ERLY Gets Its Major Retail Moment at Ulta
The derm-founded brand is landing in 750 Ulta Beauty stores
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WNBA Star Lexie Hull Launches Forta Cosmetics
The new makeup brand brings performance-level staying power to active lifestyles
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Bob Beauté Just Launched in the UK
Fresh from its US debut, the viral multi-tasking beauty brand has arrived at Harvey Nichols
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Taylor Swift’s Favourite Viral Glitter Freckles Are Now at Sephora UK
Fazit has finally launched its cult-favourite makeup patches in the UK
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Prada Beauty Taps Bella Hadid as Its First-Ever Global Ambassador
The supermodel will front the campaign for Prada Touch
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Olivia Dean Is the New Face of Hourglass
A partnership that launches with The Olivia Dean Edit
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Laka Has Officially Landed in the US
The K-beauty favourite brings its cult lip hits to Sephora
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Donni Davy’s Half Magic Beauty Lands in the UK
The Euphoria makeup artist brings her cult brand to Sephora
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Christy Turlington Burns Is Lancôme’s Newest Global Ambassador
Bringing supermodel legacy into a more values-led beauty era
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Rosemin Beauty Makes Its Debut
High-performance makeup designed for warm and olive undertones
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Cover FX Announces Closure
The brand will wind down after more than 25 years in beauty
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Jennie Garth Is the New Face of IT Cosmetics
The actress and podcaster fronts the brand’s new Do It All Sheer Tint Face Balm
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Fenty Beauty and Fenty Skin Are Coming to Space NK
A long-requested launch finally makes its debut
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Hourglass Founder Launches Outside In
Introducing the first self-setting serum foundation
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Polite Society Teams Up With Solvang Bakery
A gingerbread-inspired lip gloss for the festive season
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Curology Expands into Makeup
Meet DayPrimeRx, the first acne treatment–primer hybrid
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Interview | Charlotte Tiplady of Tatti Lashes
We talked lashes, life, and building a global beauty empire
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Wonderskin Introduces First Complexion Product
A weightless, skin-first foundation from the cult beauty brand
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Miley Cyrus Is the New Face of Maybelline New York
Maybe she’s born with it. Maybe it’s Miley
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Halsey’s About-Face Lands at Space NK
Marking the makeup brand’s arrival across the UK high street
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Doja Cat Joins MAC Cosmetics as Global Ambassador
New role revealed in viral VMAs moment
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Interview | Susie Ma of Tropic
We talked business, beauty, and the making of a successful skincare brand
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Mugler Returns to Makeup
Created in collaboration with L’Oréal Paris
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Kay Beauty Lands in the UK
Katrina Kaif’s skin-loving beauty brand is here
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Louis Vuitton Debuts La Beauté
Makeup reimagined as objets d’art
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Dove Cameron Is the New Face of Urban Decay
Fronting the launch of the Naked Shaped Multi-Tasking Palette
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Meet Trouble Maker: Fun, Affordable Makeup
Launching exclusively at Superdrug
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Kulfi Debuts in the UK
The South Asian beauty brand launches exclusively at Space NK
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LYS Beauty Lands in the UK
The US brand brings its bestsellers to TikTok Shop
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Ami Colé Announces Closure
The beauty brand will cease operations this September
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Cult Aussie Brand MCoBeauty Lands in the UK
The budget-friendly beauty brand makes its Superdrug debut
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INNBEAUTY Project Launches in the UK
The US beauty disruptor arrives with 25 products
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Glo Skin Beauty Launches in the UK
Clean-meets-clinical beauty, straight from the States
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Meet Brow Aid: The Irish Beauty Brand Going Global
The expert-backed brow brand has launched in the UK and US
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Fara Homidi Beauty Launches in the UK
Bringing slow beauty and essentialism to the Brits
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Tower 28 Lands at Sephora UK
Marking the brand’s first British brick-and-mortar presence
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Louis Vuitton Ventures Into Beauty
With the help of industry icon Dame Pat McGrath
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Violette_FR Arrives at Sephora
The French beauty brand secures its first US retail partner
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Interview | Jerrod Blandino of Polite Society
We talk business and beauty with the co-creator of Too Faced
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The First Arthritis-Friendly Beauty Brand Is Here
Tilt Beauty is setting a new standard for accessible beauty
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Interview | Laney Crowell of Saie
We talked business and beauty with Saie’s founder and CEO
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Maybelline Names Shay Mitchell as Global Brand Ambassador
Maybe she's born with it, maybe it's Shaybelline
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NYX Launches Beetlejuice Beetlejuice Makeup Collection
The limited-edition collection is available now
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Celebrity Makeup Artist Quinn Murphy Launches Spatch
Skincare-infused makeup solutions that correct rather than conceal
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Dolce & Gabbana Relaunches Makeup
Italian-made beauty
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The Best Glow-Giving Beauty Products
For improving tone, reducing dullness, and correcting discolouration
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Makeup by Mario Explores Potential Sale
With J.P Morgan evaluating options
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Beauty Industry Veteran Sarah Creal Launches Her Own Line
A luxury makeup and skincare brand designed for women over 40
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Viva Glam Gets an Anniversary Makeover & Partners with Kim Petras
Celebrating 30 years of the philanthropic lip range
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Peggy Gou Joins Maybelline New York as Global Ambassador
Bringing her 'It Girl' energy to the global beauty brand
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Khloé Kardashian & Tatti Lashes Collaborate
A collection that was 12 months in the making
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Kate Moss To Launch Signature Makeup Range
Everything we know so far
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A Guide To Boyfriend Blush
TikTok's easy-to-achieve makeup trend
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Kiko Milano Names Emma Roberts a Global Brand Ambassador
To help promote the brand’s vision of Art, Beauty and Joy
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Fazit Launches Makeup Patches
The first release from the new Makeup Patches range
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Kiko Milano Unveils Bridgerton Collection
Blending Regency-era refinement with a modern twist
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Serena Williams Launches Wyn Beauty
A brand serving makeup you can move in
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Beauty Bakerie Closes
Marking an end to the beauty brand committed to being ‘Better not Bitter’
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Say Hello to Etienne Ortega’s New Makeup Brand
A new beauty brand from celebrity makeup artist Etienne Ortega
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SUQQU Launches Blossom Beat
An eight-piece collection inspired by vibrant flower markets
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Introducing Celine Beauté
The French Maison's beauty debut
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Sam Chapman x BEAUTY PIE Launches
The edit you didn't know you needed
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Dua Lipa Named YSL Beauty’s Global Makeup Ambassador
Expanding her existing role with the French beauty brand
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Kim Kardashian is Relaunching Makeup
Two years after closing KKW Beauty
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Revlon Introduces Madelyn Cline As Global Brand Ambassador
Joining Ashley Graham and Megan Thee Stallion