Alex Cooper Launches Unwell Hydration

Entrepreneur and podcast host Alex Cooper is redefining wellness with the launch of Unwell Hydration—a line of hydrating and energising drinks crafted to support real, not-so-perfect lifestyles. Celebrating individuality and self-care, the brand is set to debut exclusively at Target this January.

Unwell Hydration marks the latest venture for Cooper, the acclaimed host and founder of the wildly popular podcast Call Her Daddy. Known for hosting high-profile guests such as Gwyneth Paltrow, Vice President Kamala Harris, Miley Cyrus, and Megan Fox, Cooper has become a leading name in modern media. At just 30 years old, she has already achieved remarkable milestones, including sold-out tours and a multiyear $125 million deal with SiriusXM.

Launched in 2024, Unwell Hydration—an extension of Cooper’s Unwell Network—was born from her desire to create a wellness brand that embraces authenticity. “Women are often expected to juggle multiple roles and be everything to everyone, which is why I wanted to create a hydration drink that helps replenish what we give out,” said Alex Cooper. “Hydration, however, is a universal need, and that’s what truly matters — a drink that supports wellness for everyone, regardless of who you are.”

Designed by women for everyone, Unwell Hydration combines rapid hydration with targeted functional benefits to help consumers feel their best. Each bottle features over 700mg of electrolytes, a blend of B-complex vitamins, and a gentle boost of green coffee extract. The beverage is available in three naturally flavoured options: Strawberry, Mango Citrus, and Orange Hibiscus, each designed to match a variety of moods and needs.

From 1st January, Unwell Hydration will be available at Target stores nationwide and on Target.com for $2.49 per bottle. Information regarding a UK launch is yet to be announced.

Learn more and sign up for early access at drinkunwell.com.