America’s Best Beauty Exports
America has blessed us with everything from iPhones, Starbucks, and Hollywood to Levi’s and Big Macs. But there is one category the States excel at in a very big way, and that’s beauty.
Whether the products of niche disruptors or cosmetic powerhouses, America exports hundreds of beauty bestsellers — many of which go on to influence routines, drive trends, and earn cult status far beyond their borders.
The catch? There’s a lot to choose from. So, to narrow it down, we’ve pulled together an edit of American beauty exports that are genuinely worth your time, and your money.
Vacation Classic Whip SPF 50 Sunscreen
All anyone wants in a sunscreen is lightweight, hydrating, invisible protection, and Vacation delivers it with a side of 80s nostalgia. Classic Whip SPF 50 is a lighter-than-air mousse that dispenses in star-shaped clouds (yes, really), but don’t let the fun fool you. The broad-spectrum formula rubs in clear on all skin tones, feels weightless, and smells ridiculously good thanks to perfumers Carlos Huber and Rodrigo Flores-Roux. Playful, practical, and surprisingly wearable, it’s SPF with main-character energy.
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
It’s neither a foundation nor a powder — and that’s the point. Danessa Myricks’ Yummy Skin Blurring Balm Powder is a balm-to-powder complexion perfector that smooths texture, blurs pores, and keeps shine in check. Hyaluronic acid boosts moisture, olive-derived squalane keeps things soft, and Swedish Upsalite helps absorb excess oil without that flat, over-powdered look.
Farmacy Green Clean Cleansing Balm
Farmacy’s bestselling Green Clean melts away SPF, waterproof mascara, and long-wear makeup while leaving skin soft and comfortable. Sunflower oil breaks everything down, papaya gently lifts impurities, and a super-greens blend delivers antioxidant goodness. It transforms from sorbet to silky milk and carries a blissful, citrusy scent. Essentially, it’s a staple for lazy evenings, sensitive skin, and anyone officially done with makeup wipes.
Glossier Cloud Paint
Glossier’s Cloud Paint is sheer, buildable, and super easy to use. It’s our go-to for a soft, lit-from-within flush that never looks overdone. It has a gel-cream formula that blends seamlessly into the skin, thanks to blurring pigments and soluble collagen that leave cheeks dewy and smooth — not streaky or chalky. You can wear it barely-there, build it up, and even mix shades.
Facile Dew You Hydrating Hyaluronic Acid Gel Serum
If your skin’s feeling parched and a little stressed, Dew You is a must-buy. This gel serum is powered by three weights of hyaluronic acid, flooding skin with immediate and long-term hydration while also visibly plumping and depuffing. Lightweight, fragrance-free, and dermatologist-developed, it sinks in fast and layers perfectly under makeup.
DedCool Xtra Milk
This isn’t a perfume — it’s a feeling. DedCool’s Xtra Milk is a soft, amplified skin scent built around bergamot, white musk, and warm amber. Comforting, clean, and quietly addictive, it’s designed to smell a little different on everyone (think Molecule 01), making it perfect for layering or wearing alone. It’s the kind of fragrance that earns compliments without trying too hard — it smells like you, just better.
CeraVe Moisturising Cream
When your skin barrier is crying out for help, CeraVe answers. This rich yet non-greasy cream uses three essential ceramides, hyaluronic acid, and MVE technology to deliver long-lasting hydration for dry to very dry skin. Fragrance-free, eczema-friendly, and dermatologist-developed, it’s gentle, reliable, and endlessly re-purchasable.
Anastasia Beverly Hills Brow Wiz
No one does a brow product quite like Anastasia Beverly Hills. Our favourite? Brow Wiz. Its ultra-fine 1mm tip creates hair-like strokes with total precision, filling sparse areas without ever looking drawn on. The wax-pigment formula glides on smoothly, while the built-in spoolie blends everything out for a natural finish. Available in 12 shades and loved by makeup artists for a reason, it’s the go-to for effortless, defined brows, whether you’re team barely-there or full-fluff.
Drunk Elephant Protini Polypeptide Face Moisturiser
Protini is what happens when hydration meets serious skin science. This lightweight gel-cream delivers a concentrated hit of peptides, amino acids, and growth factors to help improve firmness, smooth texture, and support skin’s natural bounce. It absorbs quickly, layers well, and leaves skin feeling stronger — not coated. Ideal for anyone who wants visible results without irritation, it’s a modern moisturiser that quietly earns its cult status.
Stila One Step Correct Colour Corrector
Looking for a primer that tries a little harder? One Step Correct is the ultimate skin-perfecting multitasker. Its triple-swirled formula uses green, lavender, and peach pigments to neutralise redness, brighten dullness, and even out skin tone in one step. Lightweight and serum-like, it smooths skin while prepping it for makeup (it also looks great worn alone). Cult for a reason, it’s your shortcut to balanced, fresh-looking skin.
Ursa Major Mountain Glow Serum
Mountain Glow Serum is Ursa Major’s answer to tired, lacklustre skin. The cream-to-oil formula melts in on contact, delivering a concentrated blend of clean actives — from adaptogens and vitamins to lichen, mushrooms, and botanical extracts — that work to smooth fine lines, support collagen, and boost radiance. Just a few drops leave skin calm, nourished, and softly glowing. High-performance, low-maintenance skincare at its finest.
Ouai Detox Shampoo
Overdone it with the dry shampoo and styling products lately? Well, consider Ouai’s Detox Shampoo your reset button. Chelating agents and apple cider vinegar sweep away oil, product build-up, and hard water residue to leave hair truly clean without feeling stripped. Hydrolysed keratin smooths and adds shine, while the brand’s Mercer Street scent turns wash day into a luxe hair moment.
Kosas Revealer Concealer
If you want coverage that looks like skin — just better — Kosas Revealer Concealer delivers. This super creamy, medium-coverage formula blurs blemishes and brightens under-eyes while doubling as an eye cream and spot treatment. Powered by hyaluronic acid, peptides, caffeine, and pink algae, it hydrates and plumps while visibly waking up tired skin, leaving a smooth, easy-to-blend, dewy finish.
Rhode Glazing Milk
It’s impossible to think of Rhode without thinking about Glazing Milk. This hero milky essence floods skin with hydration while helping to strengthen the barrier over time. With ceramides, minerals, glycerin, and vitamin E, it calms redness, boosts glow, and helps subsequent skincare work better. It is lightweight but deeply nourishing, and guaranteed to give you that Hailey Bieber glazed-but-not-greasy finish.
Phlur Missing Person
When Missing Person launched in 2022, it went viral, and for good reason. The fragrance was created to capture the comfort of human closeness, inspired by founder Chriselle Lim’s desire for a scent that felt like someone still being there. Soft, intimate, and deeply personal, it blends skin musk, sheer jasmine, orange blossom, and warm woods into a barely-there floral musk that wears differently on everyone. For scent? Think clean sheets, a borrowed T-shirt, or a lingering hug — familiar, emotional, and quietly addictive.
OSEA Undaria Algae Body Oil
If glowing skin is your bodycare goal, make OSEA’s Undaria Algae Body Oil your new beauty bestie. Infused with hand-harvested seaweed and a blend of botanical oils, this fast-absorbing formula hydrates, firms, and boosts elasticity without a hint of greasiness. Skin is left soft and luminous with a gorgeous but subtle scent. There is also a fragrance-free version for those with sensitive or irritated skin.
U Beauty The Return Eye Concentrate
This targeted treatment addresses dark circles, puffiness, fine lines, and dehydration in one go, using U Beauty’s Siren Capsule Technology to deliver actives where skin needs them most. Peptides, beta-glucans, and diamond powder smooth and brighten, while hyaluronic acid restores moisture. The result is a soft-focus, well-rested look that holds up under concealer — or on its own.
MAC M·A·Cximal Silky Matte Lipstick
MAC’s legendary matte lipstick comes in a silky, comfortable formula with up to 12 hours of bold colour and eight hours of moisture. Coconut oil, shea butter, and cocoa butter keep lips smooth while delivering that signature high-impact payoff and classic vanilla scent. With a huge range of artist-approved (and cult-favourite) shades, it’s the matte that made history, and still sets the standard.
Kleos + Klea Essential Minerals Mist
This isn’t a toner — it’s a topical mineral supplement. Packed with over 77 trace minerals, this mist helps depleted skin hold onto hydration, calm visible redness, and function more efficiently. Designed to replenish what modern routines strip away — from over-cleansing to travel and stress — it supports barrier health and elasticity without adding weight. Use it whenever skin feels off-balance for a genuinely low-effort, high-reward step.
Maybelline Great Lash Mascara
Great Lash is the original everyday mascara, loved for its clump-free volume, smooth glide, and reliable wear. The lash-building formula thickens and conditions while the brush separates for a clean, defined finish. Waterproof or washable, subtle or built-up, it’s an icon for a reason and proof that sometimes the classics really do get it right, even fifty years on.
Youth To The People Superberry Hydrate + Glow Dream Mask
If dull, tired skin is not your vibe, the Youth To The People Superberry Hydrate + Glow Dream Mask is the fix you need. Getting to work while you sleep, it floods skin with moisture and delivers a noticeable glow by morning. Squalane and prickly pear help soothe and hydrate, while THD ascorbate (a gentle, stable form of vitamin C) boosts radiance without irritation. With added antioxidant-rich superberries in the mix, you’ve got a plush, skin-reviving treatment that makes eight hours’ sleep look optional.
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