Ole Henriksen and Anine Bing Launch Lip Treatment

Ole Henriksen and global fashion designer Anine Bing have collaborated on a new ‘I Heart Me’ campaign that celebrates self-love and introduces a limited-edition version of the viral Ole Henriksen Pout Preserve Peptide Lip Treatment.

Following Bing’s appointment as Ole Henriksen’s Global Scandi Brand Advisor in December 2023, the collaboration celebrates both Bing’s and Henriksen’s shared Scandinavian heritage and mutual commitment to self-love. Creatively directed by Bing herself, the campaign centres on loving yourself and your skin, encouraging individuals to celebrate themselves and embrace the small, joyful moments in everyday life.

“I’ve been using Ole Henriksen products for almost 20 years, so collaborating on our new Pout Preserve shade feels incredibly special,” said Bing. “The project allowed me to design the packaging and take on the role of creative director, which was a delightful experience. I’m inspired by Ole’s philosophy of self-love and how it connects to beauty, which is why this glimmering shade was named in honour of self-love. It’s timeless and effortless, and I’m excited for everyone to experience it.”

The bestselling Pout Preserve Peptide Lip Treatment is enriched with potent lip-specific peptides and a nourishing blend of botanical oils, including Scandinavian cloudberry seed oil, kokum butter, and wild mango butter. Together, these rich ingredients provide an instant plumping effect, long-lasting hydration, and smoother fine lines—leaving lips irresistibly soft, bouncy, and visibly fuller in just one week.

Featuring Ole Henriksen’s first-ever glitter formula, the new ‘I Heart Me’ shade delivers a glimmering mauve-pink tint with a strawberry sorbet flavour. Housed in sleek, minimalist packaging, it perfectly reflects Anine Bing’s signature and beloved aesthetic.

The Ole Henriksen X Anine Bing Pout Preserve Peptide Lip Treatment is now available on olehenriksen.com. UK customers can purchase it at Look Fantastic for £17, while US customers can find it at Sephora for $22.