April’s Best Beauty Launches

Every month brings a wave of new beauty launches, but only a select few deserve a spot in your shopping cart. To help you find the ones worth investing in, we’ve handpicked the must-have products that debuted this April.

Byoma Ultralight Face Fluid SPF 30

Meet Byoma’s Ultralight Face Fluid — your new favourite SPF. This weightless formula delivers broad-spectrum protection with advanced chemical filters and Cera-Sun Technology: a blend of ceramides, fatty acids, and cholesterol that helps strengthen the skin barrier while shielding against UV damage. It’s sun protection that feels like skincare, with benefits that last long after sunset. Hyaluronic acid, beta glucan, and bisabolol soothe and hydrate, making it ideal for daily use, even on sensitive skin. Also available in SPF 50, it absorbs quickly with zero white cast.

De Mamiel Overnight Exfoliating Oil

Developed by brand founder and renowned facialist Annee de Mamiel, this gentle, multitasking formula works overnight to exfoliate, calm, and nourish the skin. A blend of capryloyl salicylic acid (CSA), fruit enzymes from pineapple and papaya, and WildLime Harvest promotes cell turnover without irritation, targeting dullness, uneven texture, and a compromised barrier. By morning, skin feels soft, plumped, and visibly glowing.

Virtue Hair Scalp Remedy Conditioner

Powered by Virtue’s proprietary Alpha Keratin 60ku, a protein identical to that found naturally in the hair and scalp, this targeted conditioner helps rebalance the scalp microbiome and restore optimal pH levels. White willow bark provides gentle exfoliation, while ziziphus joazeiro bark, aniseed myrtle, and sarcosine work together to calm irritation and support microbial balance. Fragrance-free and dermatologist-tested, it goes beyond surface-level care to deeply hydrate and help repair stressed strands.

Manucurist Active Smooth

Manucurist has expanded its all-in-one Active line with Active Smooth, a nail-perfecting polish that blurs imperfections while strengthening nails. Like a CC cream for your nails, it smooths ridges, evens tone, and delivers a soft-focus glow in a single swipe, with no base or top coat needed. Infused with nourishing actives like castor oil, AHAs, and vitamin E, the ultra-fast drying formula is up to 75.5% plant-based. Available in warm, cool, and neutral tones, it can be worn alone or layered for a custom finish.

Trinny London Trinity

This month, Trinny London introduced Trinity, a compact multitasker for lips, cheeks, and eyes. The dual-ended stick pairs a creamy matte pigment with a sheer, dewy balm to add colour and radiance in just a few seconds. The matte side blends seamlessly for buildable colour, while the glow end adds a subtle highlight wherever you want it. Trinity launched with three shades: Venice, a dusky rose and golden pink; Mustique, a petal pink and sunset bronze; and New York, a brownstone brown and rose gold.

Floris London Purple Mémoire

Purple Mémoire by Floris is a fragrant homage to memory, heritage, and English charm. Inspired by the brand’s ancestral home, Ivy Lodge, this elegant eau de parfum opens with aromatic lavender, bergamot, mandarin, and a touch of coriander. At its heart, a soft floral blend of jasmine, orris, ylang ylang, violet, and more lavender unfolds. The scent settles into a warm, sensual base of sandalwood, labdanum, tonka, and cacao, leaving a lasting impression on the skin.

Luna Daily The All Over Deodorant

Say goodbye to odour anywhere on the body with The All Over Deodorant from Luna Daily. Available in two scents (Jasmine & Ylang Ylang and Hydrating Fresh Cotton), this deodorant combines DeoPlex, an enzyme-powered odour absorber, with SymDeo, which helps prevent the formation of odour-causing microorganisms. Hyaluronic acid hydrates, while prebiotics support a healthy skin barrier. Aluminium-free, pH-balanced, and gentle on skin, the gel stick glides on effortlessly without crumbling or staining.

Ursa Major Forest Water Hyaluronic Serum

Ursa Major released its first hyaluronic acid serum this month, the Forest Water Hyaluronic Serum. Along with hyaluronic acid, this new formula includes a blend of forest actives like sequoia leaf and beech tree extract, lupine peptides, and tremella mushroom. Together, they work to replenish moisture, firm the skin, and enhance radiance. Lightweight and fast-absorbing, this thirst-quenching serum delivers an instant hit of hydration — clinical trials revealed 88% of users reported noticeably more hydrated skin within just 15 minutes.

Indie Lee Bronzing Drops

Just in time for summer, Indie Lee has launched its new Bronzing Drops, designed to give that perfect sun-kissed glow without any of the UV damage. The latest addition to the brand’s Hints collection, these drops come in a neutral shade that delivers a natural-looking radiance across all skin tones. Packed with skin-loving ingredients like niacinamide, which helps even out tone, and oils such as avocado, squalane, and vitamin E, which nourish and protect, the formula keeps skin moisturised and healthy while it glows.

Good Molecules Sakura Hyaluronic Acid Boosting Essence

Meet your skin’s new hydration BFF: the Good Molecules Sakura Hyaluronic Acid Boosting Essence that perfectly transitions your skin from winter to spring. Fragrance-free, cruelty-free, and vegan, it’s powered by three molecular weights of hyaluronic acid, a natural sugars complex, and fermented sakura flower extract to deliver deep hydration and antioxidant protection. The result? Plump, smooth, and firm skin with a healthy-looking glow.

Element Eight O2 Vitamin C Brighten Defend Serum

Combining patented liquid oxygen with tetrahexyldecyl ascorbate (THD) — a stable, high-performance form of vitamin C — the latest formula from Element Eight works to brighten, firm, and revitalise the skin. THD supports collagen synthesis, accelerates cell turnover, and helps fade dark spots, while ferulic acid boosts antioxidant protection against environmental stressors. Fragrance-free and fast-absorbing, this gentle serum improves tone and texture without irritation.

Drybar Liquid Glass High-Gloss Finishing Serum

Drybar’s new hair serum delivers a sleek, high-shine finish while taming frizz and flyaways. Powered by nine types of hyaluronic acid, it locks in moisture for up to 24 hours, while vitamin C, biotin, and niacinamide improve texture and amplify shine. The lightweight, non-greasy formula also features the brand’s signature SmoothSeal Technology to help seal the cuticle and shield against humidity for up to 72 hours. Prepare for your glossiest hair yet.