August’s Best Beauty Launches

New beauty drops land each month, but only a few deserve the hype. To help you find the ones worth adding to your routine, we’ve rounded up August’s most noteworthy launches.

Paula’s Choice Peptide Firming Eye Serum

Your under-eyes just found their new BFF. Paula’s Choice has expanded its Pro-Collagen line with a four-peptide serum that tackles lids, lines, and puffiness in one swipe. Paired with a cooling cryo-tip applicator, it’s basically an espresso shot for your eyes — serving up that “I slept eight hours” look, even when you didn’t. Expect an instant perk now with a collagen payoff later.

Laura Mercier Translucent Hydrating Setting Spray Ultra Blur

For those who love their makeup to multitask, Laura Mercier’s Setting Spray is your new go-to. The micro-fine mist keeps your look locked for up to 24 hours while blurring pores, controlling shine, and fending off smudges, creases, and fading. Bonus: it’s loaded with hyaluronic acid, niacinamide, and ectoin — so your makeup stays flawless, and your skin stays hydrated, protected, and happy.

Murad Retinal ReSculpt Overnight Cream

Consider your beauty sleep officially upgraded with Murad’s new Retinal ReSculpt Overnight Cream. Powered by encapsulated retinal (a potent form of vitamin A) and the brand’s exclusive NAD+ complex, it helps support your skin’s natural repair process while you snooze — meaning lifted, plumper, more refreshed skin by morning. The retinal penetrates 2.5 times deeper than traditional formulas without the usual irritation, while a lipid-rich blend keeps everything soft and hydrated. After just four weeks, 100% of clinical testers reported improved elasticity and firmer contours.

Kosas Soulgazer Mascara

Mascara that works overtime? Yes, please. Kosas’ Soulgazer delivers instant volume and length while doubling as lash care, powered by myristoyl pentapeptide-17 (aka your shortcut to fuller, stronger lashes in six weeks). The curved silicone brush hugs every lash, even those tricky corner ones, with zero clumps and zero flakes.

‘Ôrəbella Eternal Roots

‘Ôrəbella’s Eternal Roots is fruity, earthy, and very addictive. It opens with juicy lychee, bergamot, and pink pepper, then deepens into raspberry bloom, labdanum, and suede. The base? Birch, vetiver, patchouli, smoke, and papyrus, which ground all that sweetness with smoky depth. True to the brand’s DNA, the formula is enriched with snow mushroom and five botanical oils that nourish skin while helping the fragrance linger long after the first spritz.

Kat Burki Renewing Conditioner

Kat Burki just dropped a renewing shampoo and conditioner powered by prebiotic ferments, copper peptides, and plant stem cells to target thinning, breakage, and dullness. The conditioner — our favourite of the duo — is boosted with plant-based keratin and the brand’s Pro-B Vitamin Complex, leaving hair shiny and strong, with bounce and body intact.

Tirtir Glide & Hide Blurring Concealer

Why pick one concealer when you can have two? Tirtir’s cult-fave Glide & Hide just landed, pairing a liquid that brightens and conceals with a silky stick that blurs pores and texture like a real-life filter. Hydrating for 72 hours and totally crease-free? Consider our makeup bags officially upgraded.

Sol de Janeiro Sundays in Rio Perfume Mist

Sol de Janeiro has bottled the joy and rhythm of a Brazilian Sunday into its latest perfume mist. The new limited-edition Sundays in Rio mist is a light and uplifting scent that combines pink pepper, pear, and ambrette absolute with warm vanilla, champaca, and amber musk. The result is sweet, spicy, and a little addictive. It is playful enough for daytime, yet sophisticated enough to linger into the night.

AlumierMD HydraRescue Biocellulose Mask

Beauty fans, rejoice — this month brings a sheet mask that finally clings to the face like a second skin. Available in a pack of four, AlumierMD’s HydraRescue is made from biodegradable coconut water fibres and drenched in sodium hyaluronate, niacinamide, and microalgae. In just 15 minutes, it calms redness, floods skin with hydration, and leaves you looking like you made that spa day you’ve been putting off.

Wild Roll-On Deodorant

After pioneering the world’s first plastic-free refillable stick deodorant five years ago, Wild has finally delivered us the roll-on format we’ve been waiting for. The invisible, smooth formula keeps you fresh for 24 hours with 95% natural ingredients and triple-action protection that tackles odour and its causes. All the confidence, none of the guilt.

Merit Great Skin Double Cleanse

Meet the cleanser doing the most. Merit’s new Double Cleanse is a bi-phase foaming formula that melts away makeup, sunscreen, and city grime while gently exfoliating with gluconolactone, a polyhydroxy acid (PHA). Oat-derived surfactants and plant emollients keep skin soft, a clay-mimicking ferment purifies without stripping, and humectants lock in hydration. The result? Skin that feels clean, smooth, and balanced.

Glossier Skylight Liquid Highlighter

If you’ve been dreaming of bottling up the perfect golden hour glow, Glossier’s newest release delivers. The Skylight Liquid Highlighter — available in six multi-dimensional shades — has a hydrating serum base that gives a soft, skin-like radiance where the sun naturally hits. With 12-hour wear and 24-hour hydration, it’s resistant to transfer, sweat, water, and humidity. The formula’s micro-pearls act like tiny mirrors to amplify your glow, while hyaluronic acid and copolymers lock in moisture for luminosity that lasts past sunset.

Jo Loves Maison De Jazz A Layered Candle

Jo Loves has turned up the volume with Maison De Jazz, its most sensual candle yet. Built on contrast, two bold blends riff off each other like a jazz beat. Sharp, warm, and a little unpredictable, it layers bergamot, lime, and ginger with smooth rum, white amber, vetiver, tonka bean, and cashmeran. The mood? Equal parts smoky bar, golden-hour glow, and unapologetic main-character energy. We’re obsessed.

Octavia Morgan Vanillin Supreme

With Vanillin Supreme, Los Angeles fragrance brand Octavia Morgan offers a new take on vanilla. For this clean, genderless perfume, CEO and co-founder Octavia Morgan personally sourced and studied raw Madagascar vanilla beans to select the ideal variation. The result? A fragrance that layers bright elemi and soft jasmine at the top, a hint of warm rum in the middle, and a base of creamy sandalwood and airy Madagascar vanilla. Consider this our fragrance pick for fall.