Australia’s Ciroa Lands in the UK

Ciroa, one of Australia’s best-loved bodycare brands, has officially arrived in the UK.

Founded in 2021 by mother-and-daughter duo Alex and Sophie Liddy, Ciroa (pronounced sih-row-ah) was created to make daily rituals feel indulgent. Sophie, who oversees product development, brings beauty industry expertise, while Alex contributes three decades of experience building design-led brands. The result is a line that blends playfulness and sweet scents with affordable-luxe formulas and colourful packaging designed to brighten the bathroom shelf.

In just three years, Ciroa has become a fixture in Australian bathrooms, selling more than 2.5 million products in 2024 alone, the equivalent of one every 12 seconds. With a philosophy that bodycare should be treated with the same attention as skincare, its formulas combine active ingredients such as hyaluronic acid, resurfacing retinol, alpha hydroxy acids (AHAs), ceramides, vitamin E, and vitamin C to repair, rejuvenate, and nourish, paired with uplifting fragrances and sensorial textures that elevate even the most basic routines.

“The UK felt like the natural next step. We’ve had interest here for some time, and I’ve always dreamed of bringing the brand overseas,” Sophie Liddy told BeautyNewsDaily. “With its creative energy and similarities to Australia, the UK is the perfect environment for our next chapter. The bodycare category is booming, but we believe Ciroa offers something genuinely fresh: affordable indulgence with purpose.”

Ciroa arrives in the UK with two key collections. Fruits, the hero range that has already achieved cult status in Australia, is infused with real fruit extracts and offers scent pairings including Strawberry & Fig, Raspberry & Vanilla, Blueberry & Manuka Honey, Cucumber & Green Apple, and Mango & Coconut. Each fragrance is available as a Body Butter, Body Scrub, and Shower Gel, delivering hydration and nourishment with a burst of juicy freshness.

The second collection is the brand’s newest launch, Sweet Treats. Leaning into gourmand fragrance trends, the line features four dessert-inspired scents — Vanilla-icious, Dulce De Vita, Pistachio Gelato, and You’re Cherry Delightful. As with Fruits, these fragrances run across a number of products, including a Perfume Mist, Body Butter, Scrub, and Shower Gel, each finished with a shimmering, pearlescent touch. A Shimmer Body Oil, currently available in Vanilla-icious and Dulce De Vita, adds an extra glow to the edit.

All products are vegan, cruelty-free, and dermatologically tested. Packaging is also infused with Ecopure, a blend of organic ingredients that accelerates the biodegradation of plastics, leaving no trace behind.

Ciroa is now available online at ciroabeauty.co.uk, with prices ranging from £7.95 to £14.95. There’s no word yet on a US launch.