Bansk Group Acquires Majority Stake in Byoma

Bansk Group, a consumer-focused private investment firm, has announced it is acquiring a majority stake in British skincare brand Byoma from Yellow Wood Partners. Terms of the transaction have not been disclosed.

Founded in 2022 by Marc Elrick, who serves as CEO, Byoma has grown rapidly with its barrier-focused approach to skincare, selling one product every second worldwide. The brand champions clinically effective yet affordable formulas, built around a simple five-step system designed to help consumers strengthen their skin barrier and achieve clearer, healthier, more radiant skin.

“Over the past three years, we’ve developed strong, sustained momentum and have established Byoma as a key growth driver and top five skincare brand at leading retailers across markets while building trust and credibility with consumers,” said Elrick. “This transaction unlocks an accelerated growth trajectory in our journey. In Bansk, we’ve found a partner that intimately understands today’s consumer landscape and shares our values and growth ambitions. With Bansk’s deep expertise scaling purpose-driven consumer brands, we are incredibly excited to continue to challenge and redefine the beauty landscape for consumers globally.”

Byoma will continue to be led by Elrick and the existing leadership team following the close of the transaction.

Founded in 2019, Bansk Group is a New York-based investment firm managing over $3 billion in assets, with a portfolio spanning personal care, consumer health, food and beverage, and household products. Byoma will be joining a beauty portfolio that includes Ethique, Amika, and Eva NYC, further strengthening Bansk’s position in the beauty sector.

“Byoma is redefining what skincare can be — backed by science, led by purpose, and deeply connected to its community,” said Chris Kelly, Senior Partner at Bansk. “In what can often be a sterile and confusing category for consumers, Byoma stands apart by simplifying the skincare journey and delivering efficacious, prestige formulations at an accessible price point. We’re excited to partner with Marc and the team to accelerate Byoma’s mission and bring its barrier-boosting formulas to even more consumers.”

Byoma products are available at byoma.com, priced from £9.99 to £17.99 ($11.99 to $18.99), with shipping offered to both the UK and US.