Beauty Pie Debuts Digital Concierge App

To celebrate Pi Day (14 March), membership-based beauty brand Beauty Pie has introduced a new iOS app, created exclusively for its members.

The app has been designed to deliver a seamless shopping experience with a highly personalised ‘digital concierge’ service that enables members to browse effortlessly, receive low-stock alerts, track past orders and shade selections, and stay updated on new launches and real-time stock drops.

“The launch of our app is the next phase of our journey to make shopping for world-class, high-performance beauty even more seamless and inspiring for our Beauty Pie+ members,” said Kevin Cornils, CEO of Beauty Pie. “Membership is at the heart of our business, and this will take the insider shopping experience to the next level.”

Founded in 2016 by Marcia Kilgore—the Canadian entrepreneur behind Bliss Spa, Soap & Glory, and FitFlop—Beauty Pie set out to disrupt the beauty industry by offering high-performance skincare, makeup, and wellness products at factory-direct prices. By cutting out middlemen and eliminating what it describes as smoke and mirrors, egregious margins, and markups, the London-based brand has made premium beauty more accessible.

In September 2024, JP Morgan Private Bank recognised Beauty Pie as one of the fastest-growing UK businesses led by women—an accolade that underscores the brand’s impact on the beauty sector and its commitment to empowering consumers.

The Beauty Pie app is now available on the App Store. To mark the launch, members who place an order through the app this weekend (15–16 March) will receive free shipping.