Boots Introduces HABI

Boots, the UK’s largest health and beauty retailer, has introduced Habi, a new own-label brand aiming to bring a vibrant, fresh approach to wellness and support customers in building healthy habits as part of their daily routines.

“HABI is built on the belief that healthy, glowing skin isn’t just about using the right products, it’s about cultivating the right habits every day,” the brand said in a statement. “It’s all about consistency and care in routines, inside and out. Whether it’s meeting skin hydration goals, remembering to take vitamin D, or wearing SPF every day, HABI is here to help build a routine that is easy to stick to.”

Habi has launched with a collection of 15 supplement gummies, offering edible solutions to support a wide range of needs and moods — from boosting energy and gut health to calming the mind and strengthening immunity. The line is rich in active ingredients, including apple cider vinegar, biotin, sea moss, ashwagandha, turmeric, and magnesium. Supplements are priced at £10 for 60 gummies, with Boots Advantage Card members receiving an extra 10% off.

In summer 2025, a skincare collection will join the range, furthering Habi’s holistic approach to beauty and wellness. Although few details have been revealed, Boots has promised gentle yet powerful formulas made with triple ceramide complexes and popular actives such as niacinamide and vitamin E, along with soothing ingredients like green tea leaf and squalane.

“We wanted to create a wellness range that’s as playful as it is effective, balancing quality formulations with bold, unmissable packaging and playful, sensorial formats,” said Joe Thorley-Mitchell, Director of Boots Brand. “HABI is the brainchild of our Boots brand team, meaning you can expect great quality and great-tasting products at amazing value.”

Habi supplements are now available in Boots stores across the UK and online at boots.com. The brand is not available in the US.