Brown Bee Has Officially Landed in the US

Brown Bee US

Argentina’s favourite tanning brand Brown Bee has touched down in the US.

The brand, which launched in 2019, was founded by Maria Victoria Sanchez and Irene Sanchez and inspired by their quest for a better glow. Like many of us, the sisters have experienced their fair share of self-tanners that either smelled like burnt biscuits, stained silk sheets orange, or left skin feeling like sandpaper. Brown Bee is promising to be the chic antithesis to all that by creating premium skincare that just happens to bronze you. We’re talking skin-first formulas packed with the same active ingredients you’d find in your nightly serum — think hyaluronic acid, peptides, vitamin E and B5, shea butter, and aloe vera.

“We created these products out of a personal need,” the Sanchez sisters shared. “We wanted to feel our most confident in our own skin. Our products were designed to enhance confidence, and sharing that feeling with others has always been our purpose. We’re incredibly excited to bring our high-performance, skin-loving formulas to the U.S.”

The US debut features an intentionally streamlined collection. For the face, the Self-Tanning Serum H7 is infused with hyaluronic acid and peptides for a natural-looking tan that actually hydrates. If you’re more of a slow-and-steady type, the Peptide Gradual Tanning Serum builds your glow daily while making skin look firmer and more even with every application

Brown Bee Tanning Model

As for the body, the Self-Tanning Hydro Mousse is a total game-changer: it’s a transparent, almond-scented formula that delivers a golden, even tan in a single application without the mess. If you prefer to see exactly where you’re blending, the coconut- and vanilla-scented Self-Tanning Air Mousse gives you an instant colour guide. And for those who like low-maintenance options, the Gradual Tan Lotion doubles as your everyday moisturiser, smoothing your skin while a subtle glow develops over time.

Brown Bee is available now at brownbeeshop.com and Amazon, with prices ranging from $12 to $48.

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