Meet Kōdō, The New Flavour-Focused Home Fragrance Brand

When wellness advocate and fragrance designer Yasmin Khalil set out to create her own line of home scents, it wasn’t just about crafting a beautiful olfactory experience, it was driven by a personal health need.

After facing hormone-related health concerns, Khalil began closely examining the ingredients in everyday home fragrances. She discovered that many conventional products contain endocrine disruptors, which are chemicals known to disrupt hormonal balance, trigger headaches, and aggravate allergies. This revelation marked the beginning of Kōdō: a new clean fragrance brand rooted in ritual and wellness, and designed to deliver sensory pleasures without compromise.

“With home fragrance, I struggled to find a decent, clean product that did not just smell like essential oil,” said Khalil. “I wanted decadent. I wanted to walk into a home with a sweet, warming and inviting energy. I wanted nostalgia; the smell of a freshly baked chocolate cake, just out the oven after a long day. That was the aim with Kōdō.”

Named after the traditional Japanese art form that translates to “the Way of Incense,” Kōdō honours the practice of appreciating fragrance through ritualised ceremony. Each scent is blended in Florence, Italy — the birthplace of traditional perfumery — where high-quality raw materials meet a pared-back, Japanese minimalist approach.

Kōdō’s debut collection features four non-toxic fragrances, referred to by the brand as ‘flavours’ for their “rich, mouth-watering compositions and long-lasting notes.” The lineup includes:

• Morning Glory: a warm, creamy gourmand with notes of green tea, Madagascar vanilla, hazelnut, dark chocolate, honey, cinnamon, coconut, and crème de lait.
• Pick Me Up: a moreish scent combining dark chocolate, chocolate hazelnut, Madagascar vanilla, chocolate biscuit extract, and espresso.
• The Fire: a smoky, sweet and spicy blend of caramelised sugar, sweet orange, Madagascar vanilla, ginger, candied lemon, cinnamon, clove, sweet amber, and smoked cade wood.
• Sweet Dreams: a soothing, sweet mix of chamomile, Madagascar vanilla, honey, sweet orange, and cinnamon.

Each scent is available in 30ml and 100ml bottle sizes, with prices starting at £26.

The Kōdō collection is available to purchase online at kodolondon.com.