Clean Skin Club Raises $32 Million in Funding

Clean Skin Club, the American brand loved for its single-use disposable face towels, has secured $32 million in funding through an investment round led by Astō Consumer Partners and Amberstone Ventures. This funding aims to drive the company’s expansion into brick-and-mortar retail, accelerate the development of new product innovations, and enable the recruitment of top-tier talent.

Founded in 2019, Clean Skin Club started with a mission to address widespread dissatisfaction with skincare products that overpromised but underdelivered. The company recognised that skin health can begin with something as simple as a face towel. With that insight, Clean Skin Club launched its flagship Clean Towels XL, the first dermatologist-approved, single-use, 100% USDA bio-based facial towel. Clinically proven to improve skin health by reducing oiliness, redness, and sensitivity, the product quickly became a bestseller. The brand’s rapid success, marked by 150% year-over-year growth, led to its entry into brick-and-mortar retail with its initial launch into Target stores in September 2024.

“Witnessing the explosive growth and viral reception of our product line-up has been incredibly rewarding,” said Ben-David Imberman, CEO and Co-Founder of Clean Skin Club. “As we further expand into retail and diversify our product portfolio, we are honoured to find investment partners that share our unwavering commitment to rigorous testing, clinical validation, and an unyielding pursuit of excellence. With the support of Astō and Amberstone, and their extensive experience with successfully shepherding digitally native businesses into retail, we are excited to reach even more customers.”

Clean Skin Club’s success is rooted in its commitment to delivering innovative products that prioritise both effectiveness and sustainability. By sourcing eco-friendly materials and reducing waste in production, the brand minimises its environmental impact without compromising on quality.

“Clean Skin Club is ushering in a new era of skincare through reimagining the category and delivering straightforward, science-backed solutions that truly work,” said Clayton Christopher, Co-Founder of Astō Consumer Partners. “The disruptive brand has amassed a cult-following, ranking as a best-seller on Amazon and breaking through the large, high growth skincare market. We are inspired by the team’s vision for skincare hygiene and are honoured to partner with them in this next stage of growth.”

Astō Consumer Partners—a new private equity firm based in Austin, Texas—focuses on empowering disruptive brands and their visionary leaders to reach their fullest potential. Amberstone Ventures, based in California, specialises in early-stage investments in the food and consumer product sectors across the United States.

For more information, visit cleanskinclub.com.