Coty Signs Beauty Licensing Deal With Marni

American beauty giant Coty and Italian luxury fashion brand Marni have announced a long-term licensing agreement to develop, produce, and distribute a line of fragrances and beauty products.

The collection will focus on translating Marni’s creative and fashion-forward identity into the realm of beauty, promising a “unique and elevated beauty experience for consumers”.

 “We are delighted to announce our new partnership with Marni, a brand known for its innovation, creativity, and unique youthful approach to luxury,” said Sue Nabi, Coty’s CEO. “Marni is highly recognized in the fashion industry, with particular brand strength in Asia, and Europe. This licensing agreement aligns with Coty’s highly successful strategic direction of focusing on fashion driven licenses with multi category potential that resonate across key markets. We are excited to start working with Marni to develop premium beauty offerings that bring the Fashion House’s visual style and values in beauty to life.”

Barbara Calò, Marni’s CEO, added: “The alliance with Coty, a pioneering force in the beauty industry, marks a pivotal moment in the evolution of Marni, in line with our commitment to offer a holistic brand experience. Through the introduction of fragrances and beauty products, that will seamlessly integrate into our brand universe, we’re redefining the brand’s boundaries, opening up new opportunities of affirmation for Marni”.

This agreement will strengthen Coty’s relationship with Marni parent company OTB Group, following its successful license renewal with Jil Sander.

The first products from this licensing agreement are expected to launch in 2026.