CYKLAR Is Headed to Sephora

Cyklar has officially announced its first major retail partner — Sephora.

Born at the intersection of skincare and scent, the fragrance and bodycare brand was founded by entrepreneur Claudia Sulewski and backed by brand incubator The Center. Since its initial debut, the brand has focused on elevating daily rituals through sensorial formulations — a strategy that has successfully bridged the gap between niche, creator-led labels and the heavy hitters of the prestige beauty market.

The brand will enter Sephora with its signature range of fragrance-forward body essentials. This includes hero SKUs like the Nutrient-Rich Body Cream, the Sensorial Body Wash, and its coveted collection of Roll-On Perfume Oils. These products go beyond smelling good; they showcase Cyklar’s skincare-first approach, utilising high-performance ingredients — mandelic acid, niacinamide, and ceramides — to deliver benefits not typically achieved through traditional fragrance.

Cyklar’s ethos of blending high-performance formulas with emotionally resonant scents aligns perfectly with the growing appetite for intelligent bodycare. Sulewski notes that Sephora’s demographic is a mirror image of her brand’s own mission. “This moment is incredibly meaningful,” she says. “Cyklar was built intentionally — with our community, with formulation integrity, and with longevity in mind. Sephora has always felt like the ultimate home for the brand. Their customer is skincare-first, ingredient-aware, fragrance-loving, and deeply routine-driven — exactly who Cyklar is for.”

This partnership marks a major evolution for the brand, transitioning Cyklar from a direct-to-consumer cult-favourite into a nationwide player. Crucially, it’s Cyklar’s first foray into brick-and-mortar retail. For a brand so deeply rooted in the sensorial experience, the ability for customers to finally get hands-on with the textures and experience the fragrances in real life is significant. It takes the brand’s storytelling off the screen and onto the skin, allowing customers to test those high-performance formulations firsthand.

Cyklar will launch on sephora.com on February 21, followed by an extensive in-store rollout across approximately 450 Sephora locations nationwide starting March 2. The full range is available online at cyklar.com, with shipping currently limited to the US.