Dior Beauty Names Skincare Expert & Ambassador

Dior Beauty has named Sarah Akram as its skincare expert and ambassador within the US market.

The master esthetician will bring her expertise and wealth of experience to the role, having performed over 50,000 facials throughout her career. She is celebrated for her natural approach to skincare, which sits in harmony with Dior’s principles of simplicity and authenticity.

The new role will see Akram devise spa protocols for Dior Beauty, participate in spa activations, and introduce Dior Beauty treatments to the US for the first time. With an aim to boost Dior Beauty’s profile in the US, she will also highlight the brand’s dedication to innovation, scientific research, and unique product development.

Akram intends to integrate Dior Beauty products into her spa in Alexandria, Virginia, as well as include the brand’s protocols in its treatment offering.