Dr. Althea Lands at Boots

Cult Korean skincare brand Dr. Althea will launch into Boots on 4 June, marking its first brick-and-mortar presence in the UK. The move brings the brand’s science-meets-soothing formulas to shelves nationwide.

Founded in 2014, Dr. Althea is known for combining advanced dermatological research with natural ingredients to address sensitive and problem-prone skin. Its range targets a variety of skincare concerns, from acne and pigmentation to barrier damage and dehydration, without irritating or compromising the skin.

“We’re incredibly excited to bring Dr. Althea to Boots UK as our first physical retail partner in the country,” says Dana Shin, Global PR Lead at Dr. Althea. “Our mission has always been to make gentle, high-performance skincare accessible to all, and this launch allows us to connect with a whole new community of skincare lovers in the UK. With our TikTok-viral formulas and commitment to science-led innovation, we’re proud to be at the forefront of the K-beauty wave that’s resonating so strongly with modern consumers.”

The move into physical retail comes amid a growing appetite for Korean skincare in the UK. According to Boots, the retailer sells one K-beauty product every 30 seconds, reflecting the category’s continued momentum since it entered the mainstream over a decade ago. Consumers remain drawn to K-beauty’s commitment to calming actives, barrier repair, and long-lasting hydration.

Dr. Althea’s debut offering at Boots will feature several of its hero products, including the 345 Relief Cream, a lightweight, nutrient-rich gel-cream formulated to soothe and rebalance the skin. Niacinamide and resveratrol help fade dark spots, minimise pores, and calm breakouts, while ingredients like prickly pear, hyaluronic acid, beta-glucan, panthenol, ceramides, and centella asiatica provide lasting hydration and anti-inflammatory support.

Also launching are the Vitamin C Boosting Serum, which brightens and improves skin elasticity; the Pure Grinding Cleansing Balm, designed to melt away SPF, makeup, and daily impurities without disrupting the skin barrier; and the Rapid Firm Sculpting Cream, a firming moisturiser powered by Korean edelweiss extract, peptides, and collagen-boosting actives.

Dr. Althea will be available to UK customers from 4 June at Boots, both in-store and online at boots.com. US shoppers can find the brand at Walmart and Amazon.