Dr. Marnie Nussbaum Rebrands Her Skincare Line
Dermatologist-founded brands regularly evolve, but Dr. Marnie Nussbaum’s Lines is undergoing a rebrand that promises more than a packaging refresh. The New York–based dermatologist, known for her work in skin health and non-invasive aesthetics, is renaming the brand Dr. Marnie and refining the product offering to closely mirror the approach she uses with patients in her Upper East Side practice.
Earlier this year, the brand appointed Jodi Kaplan, formerly President of Dr. Barbara Sturm and General Manager of Augustinus Bader, as CEO. The arrival of senior leadership marked the point at which the brand began reassessing what the line represents and how its products are organised.
According to the brand, the update is designed to “reflect Dr. Marnie’s 20+ years of patient care, dermatologic expertise, and her signature approach, uniting well-studied actives with precise results and effortless simplicity.” The emphasis is on creating formulas intended to support overall skin health while complementing in-clinic treatments.
As for what’s changing, the existing products are being carried into a more defined system focused on collagen support and hydration. They will now appear under the updated brand name, with a simplified three-product edit:
- Facial Serum: A 7-in-1 serum designed to hydrate, correct, protect, and help restore skin to its healthiest state.
- Wrinkle Pen: A peptide-powered gel-cream intended to visibly plump fine lines and soften wrinkles over time.
- Lip Serum: A hydrating lip product that the brand states can boost volume by up to 40%.
Dr. Nussbaum, who remains closely involved in product development, frames her approach as an extension of her clinical philosophy. “My goal has always been to shift the conversation from ‘fix me’ to ‘celebrate me’,” she says.
The new range is available online at drmarnie.com, with prices ranging from $45 to $185, and ships exclusively across the US.