Dwayne Johnson Launches Men’s Skincare Brand PAPATUI

Dwayne “The Rock” Johnson is the latest celebrity to get into the beauty business with the launch of his new personal care brand, PAPATUI.

PAPATUI is said to mark a new era of men’s care, offering high-quality and effective products that prioritise wellness, as well as affordable pricing.

“Men’s wellness will always be very important to me, and I’ve been lucky enough to have access to some of the best resources and minds when developing PAPATUI,” said Johnson. “Together with industry experts, we committed to create products that work and deliver the quality and value that all hardworking men deserve.”

Meticulously developed over three years with a team of skincare experts and scientists, PAPATUI products are designed for men who want their personal care to deliver noticeable results.

The brand debuts with 12 essential products for the hair and body, including the Restoring Face Moisturizer, an oil-free face moisturiser with a matte finish; 48 Hour Antiperspirant, proven to protect against sweat and odour; and Rejuvenating Toner, Johnson’s personal “secret weapon” to help with exfoliation, skin hydration, and pore tightening. Also included in the range is an innovative Enhancing Tattoo Balm and Enhancing Tattoo Stick that moisturise and brighten ink design.

PAPATUI’s facial skincare formulas feature key ingredients that include hyaluronic acid, ceramides, niacinamide, and salicylic acid, while body care and tattoo care feature nourishing ingredients like mango butter and coconut oil. To enhance wellness, every hair and body product is available in three distinct luxury scents – Sandalwood Suede, Lush Coconut, and Cedar Sport – crafted by Master Perfumers Frank Voelkl and Clement Gavarry. All PAPATUI products are formulated without parabens, sulfates, dyes, alcohol, and PEGs.

Priced from $7.99 to $9.99, PAPATUI is available on papatui.com, and in Target stores and on target.com from March 10.