Elizabeta Zefi Lands in the UK
Elizabeta Zefi, one of Germany’s most beloved hairstylists, has just brought her signature scalp-first philosophy to the UK. Her namesake haircare brand is now available exclusively at John Bell & Croyden.
With more than two decades in the industry, Zefi has built a loyal following for her holistic yet results-driven approach to hair health. She opened her Munich salon in 2014, where, artistry aside, she became known for her belief that “a healthy scalp, strong roots, and lightweight, lustrous lengths” are the foundation of great hair. It was that philosophy that went on to influence her Elizabeta Zefi haircare brand, which launched in 2017.
“Elizabeta Zefi haircare represents a new standard in luxury haircare: combining innovation, premium ingredients, and precision German craftsmanship,” says Zefi. “With natural, science-driven solutions, we’ve redefined what it means to have beautiful hair.”
The full line includes six targeted collections, each addressing a specific concern, and priced from £16 to £198 ($18–$268). The Hair Growth & Scalp Recovery features Follicusan to help stimulate follicles and boost thickness, the Thickening & Volume Boost delivers lightweight fullness to fine hair, and the Intense Regenerating & Colour Protection repairs damage and preserves vibrancy.
Ultra Rich Gold is all about high-gloss shine, the Multi-Moisturizing and Everyday ranges focus on hydration and daily care, and the indulgent Divine collection — infused with pearl, rose extract, and hyaluronic acid — really drives home Zefi’s luxury-meets-science ethos. There are also styling essentials such as Dry Shampoo, Blow Dry Spray, Lightweight Hydrating Oil, and Uplifting Hair Spray.
All formulas are manufactured in Germany with up to 97% natural ingredients. They are also vegan and free from parabens, silicones, sulphates, and hormones.
Elizabeta Zefi is now available at John Bell & Croyden and johnbellcroyden.co.uk. Products can also be purchased at elizabetazefi.com, shipping to both the UK and US.