Emporio Armani Taps Kendall Jenner as Global Fragrance Ambassador
Kendall Jenner is stepping into a new role as Emporio Armani’s global fragrance ambassador, fronting the campaign for Power of You.
The new eau de parfum signals a clear push to energise Armani’s younger, more accessible arm, while expanding on the success of the Stronger With You fragrance family — this time with a feminine focus.
The scent itself plays in the modern gourmand space, blending juicy passion fruit and bright citrus with a softer floral heart of frangipani, before drying down into warm vanilla and resinous notes.
The campaign’s visuals were directed by Gordon von Steiner and soundtracked by Underworld’s Born Slippy. Rather than leaning on high-gloss perfection, they centre on movement and shared energy, with Jenner shown dancing alone and within a crowd — capturing a more spontaneous, lived-in take on modern femininity.
That sense of confidence and self-expression is something Jenner herself was drawn to when joining the brand. “Joining the Emporio Armani family was a total no-brainer,” said Jenner. “I’ve always loved that they empower you to just be who you are. The Power of You Eau de Parfum scent is everything — it’s magnetic, rich, and feels really sensual.”
Power of You carries particular significance for the house, having been signed off by Giorgio Armani shortly before his death in September 2025. It is intended to strengthen Emporio Armani’s position in the women’s category — an area the brand is actively reinvesting in following the long-standing success of Sì.
The fragrance will first launch in the UK on 20 January, before rolling out to the US in March.