Evereden Brings Gen Alpha Skincare to Sephora
Evereden, the first Gen Alpha skincare brand created by paediatric dermatologists, is making its debut at Sephora US — the brand’s first retail partnership.
Founded in 2018 by dermatologists and mothers from Stanford and Harvard University, Evereden was developed to meet the needs of young skin with formulas that are safe, science-backed, and age-appropriate. Guided by its promise to deliver “safe self-care for little faces,” the brand bridges the gap between overly basic and overly advanced products, offering dermatologist-tested essentials alongside educational tools to encourage healthy routines.
“Evereden was built on the belief that skincare is self-care. By nurturing healthy habits early, we empower the next generation to embrace their individuality and grow up confident in their own skin,” said Kimberley Ho, Co-Founder and CEO. “Every product is designed to be safe, fun, and confidence-building — helping tweens and teens see skincare as a positive, empowering ritual. This launch is about more than retail expansion. It’s about raising the bar for what children’s and teens’ self-care should be — safe, trusted, and empowering.”
The Sephora edit includes 12 bestsellers spanning skincare, haircare, fragrance, and suncare.
Hero products include:
- Steer Clear Balancing Cleanser: a gentle gel-to-foam wash formulated for tween and teen skin. With willow bark extract and vitamin B5, it deeply cleanses without stripping, leaving skin fresh and balanced.
- Let’s Bounce Gel-Cream Moisturizer: a lightweight hybrid moisturiser designed for oily, changing skin. Infused with squalane and linoleic acid, it hydrates while keeping shine in check for a comfortable, non-greasy finish.
- Balance Up Clarifying Toner Pads: soothing exfoliating pads with mandelic acid, niacinamide, and PHAs. They refine texture and calm sensitivity, supporting blemish-prone skin without irritation.
“Our launch at Sephora underscores the importance of offering families dermatologist-developed solutions they can trust — giving parents peace of mind and empowering kids to build healthy skincare habits from the very beginning,” said Dr Joyce Teng, Chief Scientific Officer of Evereden and Head of Paediatric Dermatology at Stanford University.
Evereden will be available online at sephora.com from 14 October, with a full US in-store rollout planned for February 2026. The brand is also available online at ever-eden.com, shipping to both the US and UK.