Fara Homidi Beauty Launches in the UK
New York-based makeup artist Fara Homidi has brought her eponymous beauty brand to the UK, launching exclusively online at farahomidi.com.
With 25 years of experience behind the scenes of fashion runways, global campaigns, and leading editorial titles, Homidi is celebrated for her refined approach to makeup. Her career has included collaborations with major fashion houses and editorial titles such as Chloé, Hermès, Miu Miu, and Vogue, where she created looks for A-listers including Gigi Hadid, Hailey Bieber, Kendall Jenner, and Sabrina Carpenter.
Fara Homidi Beauty brings this industry expertise to a new audience, offering a makeup range that reflects a lifetime of artistry, an instinctive understanding of texture, and a commitment to performance, both behind the camera and in real life.
Rooted in the principles of slow beauty, the collection is a carefully edited line of high-performance, multi-purpose products that prioritise intentionality over overstimulation.
“As a runway and editorial makeup artist decorating the beauty and fashion industry for over 25 years, this collection is a reflection of my minimalist style of makeup accompanied by strategic pops of color,” said Homidi. “With an ethos of efficacy, excellence, and slow beauty, this is my edit of high-performing, multi-purpose products. Bringing you clean, vegan, and cruelty-free beauty with a design driven sensibility.”
Fara Homidi Beauty is grounded in the belief that beauty should feel gestural and lived-in: accessible, skin-centric, and elevated by exceptional formulation and a carefully considered approach to colour. The UK launch includes a full range of complexion, lip, and cheek products, all housed in sleek, refillable packaging and formulated with skin-loving ingredients like vegan squalane, passionfruit seed oil, and snow mushroom extract.
The Core Collection includes the Essential Lip Compact (£83) and Lip Refill (£45) in four shades; Smudge & Contour Lip Pencils (£34) in eight colourways; and the Essential Face Compact (£83) and Face Refill (£45) in 14 shades. There is also a set of essential tools, including the Lip Brush (£55), Buffer Brush (£59), and Petit Conceal (£55).
The brand’s newest product is the Essential Bronzer Compact (£74) and Bronzer Refill (£40), available in four inclusive shades. Presented in a matte chocolate-bordeaux compact, the formula delivers a soft-focus, cream-like finish that blends seamlessly into skin for a natural, sun-kissed glow.
“I wanted a powder bronzer that was self-setting, yet performed like a cream — so it looked ‘alive’ and mimicked a real sun-kissed glow, without appearing ruddy or skippy on the skin,” said Homidi.
To complement the bronzer, the brand created the Shader Brush, a handcrafted, dual-purpose tool made in Japan using FSC-certified maple wood and vegan bristles.
In keeping with the brand’s Clean Plus philosophy, all formulations are vegan, cruelty-free, and free from parabens, PEGs, mineral oil, phthalates, BHA, BHT, sulfates, cyclic silicones, formaldehyde, squalene, and talc. Natural ingredients are used where possible, supported by safe synthetics, each vetted through extensive research to exceed even EU regulatory standards.
Fara Homidi Beauty also prioritises sustainability, with every aspect of the packaging designed to minimise environmental impact. The Essential Compacts are refillable and made from recyclable metal and bioplastic derived from 42% responsibly sourced tree material. Refills use the same bioplastic, while the Lip Pencils are crafted from FSC-certified wood with recyclable aluminium caps and built-in sharpeners. All unit boxes and mailers are produced from 100% FSC-certified paper and recycled materials.
Beyond product, the brand partners with 1% for the Planet, donating one percent of revenue to the Central Asia Institute (CAI), which supports education initiatives in underserved regions such as Afghanistan, Pakistan, and Tajikistan, with a focus on girls and young women. The cause is a personal one for Homidi, who was born in Afghanistan shortly before her family relocated to California in the 1980s.
Fara Homidi Beauty is available now at farahomidi.com. US customers can also shop the brand at Sephora and Violet Grey.