Ghost Fragrances Unveils Rebrand

British fragrance house Ghost has introduced its long-anticipated rebrand, unveiling a considered evolution of the brand’s identity.

Two years in the making, the relaunch debuts contemporary, refillable designs alongside a renewed focus on individuality and conscious beauty. Developed to resonate with a new generation of fragrance wearers, the updated collection positions scent as a vehicle for self-expression. Each fragrance is conceived as an extension of the wearer’s aura, allowing individuals to curate the energy they want to project, whatever the mood or moment.

“As we step into a new chapter, we wanted to honour everything that’s made Ghost so loved, while giving something back and reinvesting in the community who’ve grown with us,” said Louise Rigley, Global Senior Brand and Marketing Manager. “This rebrand isn’t about changing who we are. It’s about evolving with the times, while staying true to our roots. From our updated imagery to our new refillable designs, every detail has been carefully considered to reflect who we are today, and where we’re headed. It’s our way of saying thank you, and inviting everyone to fall in love with Ghost all over again.”

While the fragrances themselves remain unchanged, the brand’s visual identity has been refined, and all bottles are now refillable, so they can be reused and re-loved.

The collection, which remains vegan and cruelty-free, includes Deep Night, a rich, sensual blend of moon flower, juicy peach, and creamy sandalwood. Meanwhile, Orb of Night captures the fleeting beauty of dusk and dawn, with notes of dark fruits, velvety jasmine, and roasted tonka.

With prices starting from £30, each fragrance is available in 30ml, 50ml, and 90ml bottles, as well as a 125ml refill.

The reimagined Ghost collection launches online at ghostfragrances.com from 10 June, with in-store availability from 18 June at Boots, The Fragrance Shop, and John Lewis.