Glow Hub Expands into Fragrance

Glow Hub, the Gen Z-loved beauty brand known for its playful aesthetic and high-performing formulas, is making its first move into fragrance.

Launching at the end of this month, the brand will debut a trio of hair and body mists designed to be worn according to your mood and energy. The collection marks a natural evolution for Glow Hub, which Tiffany Salmon-Mills founded in 2020. With a loyal global following and retailer partnerships that include Sephora, Selfridges, Harrods, and Superdrug, this fragrance debut further cements Glow Hub’s status as a brand that understands and delivers on the desires of the next generation of consumers.

“Expanding into fragrance feels like such a natural next step for Glow Hub,” Salmon-Mills told BeautyNewsDaily. “Our community has always been about expressing yourself through beauty, and scent is such a powerful extension of that.”

The new collection taps into several of summer 2025’s biggest trends: from the rise of multi-use mists and hair-friendly fragrances to the broader shift toward emotional scenting, where fragrance is chosen to reflect or influence mood.

Each mist is playfully packaged, rooted in premium blends, and formulated to leave you smelling and feeling good — all for just £10 ($14).

Capturing the feeling of a clear, golden hour sky, Pipe Dream is a fresh, airy scent with a touch of mystery. Top notes of bergamot, lemon, and black pepper provide a citrusy burst, while pine needle and orris create a soft, atmospheric heart. It dries down to a comforting base of sandalwood, amber, vanilla, moss, and musk, delivering a scent experience that is clean, cool, and uplifting.

Bold, juicy, and flirtatious, Hot Sauce boasts a decadent dessert blend of cherry, red fruits, and almond that gives way to a floral heart of rose and jasmine. At the base are musk, vanilla, moss, and sandalwood, creating a lingering warmth that’s indulgent without being overpowering.

The most magnetic fragrance in the trio, Dopamine is an earthy and addictive scent said to evoke smoky woodlands and late-night adventures. Spicy cardamom and black pepper give it an immediate rush of energy, while violet, orris, cashmeran, and a base of sandalwood, patchouli, cedarwood, and amber add softness, depth, and a grounded finish.

“Our three new hair and body mists are fun, collectible, and mood-matching — designed to be worn solo or layered together,” explains Salmon-Mills. “But these aren’t your typical ‘sweet’, one-note scents — they tap into the world of high-end, iconic fragrance notes, taking inspiration from some of my favourites. They have a more luxurious, elevated edge — without the price tag.”

Glow Hub’s new fragrance collection will be available exclusively online at glowhub.com, from 30 July.