Goddess Maintenance Co. Lands in the UK
Goddess Maintenance Co. has officially arrived in the UK, bringing its biotech-powered haircare exclusively to Sally Beauty.
Founded by industry heavyweights, the brand unites sisters Lauren Vesler and Manda Mason — the duo behind The W Nail Bar — with Edward Connaghan and Denise Russell, whose expertise helped build global haircare giants Olaplex and K18.
Goddess Maintenance Co. launches with a single product: the BioTech Blowout Leave-In Restorative Mask, a hero multi-tasking treatment powered by the brand’s proprietary Goddess Molecule. This dual-action complex combines a macro peptide and a micro peptide that work in tandem to penetrate both the cuticle and cortex. Together, they form a scaffold-like structure that wraps around and within each strand, repairing existing damage while strengthening hair against future stress.
The macro peptide smooths the hair’s surface, filling cuticle gaps for a glossy finish. It creates a lightweight, breathable barrier that locks in moisture, controls frizz, shields against UV rays and pollution, and protects from heat styling up to 232°C (450°F).
The micro peptide penetrates deep into the hair shaft, bonding with keratin to strengthen from within. It boosts hydration and elasticity over time, helping to prevent breakage and split ends.
The result is a leave-in mask that not only primes hair for sleek, long-lasting blowouts but also actively improves hair health with every use. Expect smoother styling, enhanced shine and volume, improved manageability, and protection that lasts between washes.
“Goddess Maintenance Co. is more than just a brand, it’s a movement,” say founders Edward Connaghan and Denise Russell. “Born from the bold vision of two sisters who turned their dreams into something extraordinary in the heart of the Midwest, Goddess Maintenance Co. is committed to biotech-driven, clinically proven formulas that will set new standards for years to come.”
The BioTech Blowout Leave-In Restorative Mask is available now at Sally Beauty stores across the UK and online at sallybeauty.co.uk, with US customers able to shop the brand via amazon.com.