Harry’s Rebrand Lands in the UK

Men’s grooming brand Harry’s has unveiled a major rebrand, its most significant visual overhaul since launching in 2013. First introduced in the US in April 2025 and arriving in the UK this week, the refreshed identity includes a redesign of its website, logo, packaging, colour palette, and photography. The updated look marks a confident step forward for the brand as it continues its evolution from a razor subscription service into a global player in personal care.

“Design has always been core to our DNA, and as the market has evolved, we knew it was time for us to evolve too, bringing in our longtime partners at Mythology to help elevate our look while staying true to our approachable, quality-driven roots,” said Bevan Lewis, Head of Brand at Harry’s. “Harry’s goal remains the same: deliver unbeatable quality and thoughtful design at a price that feels almost too good to be true. Take our shower gel, for instance — we’ve increased the size without raising the price.”

Founded by Jeff Raider and Andy Katz-Mayfield, Harry’s first made its name by disrupting the traditional shaving market, offering high-quality razors through a direct-to-consumer model. Its minimalist, German-engineered blades quickly gained a loyal following, and the brand has since expanded its offering to include a full range of grooming products, all designed with function, simplicity, and clean ingredients in mind.

“We refreshed our packaging to reflect what our customers already love about Harry’s — that we’re with them every step of their grooming routine, from body wash to shaving to skincare,” Lewis explained. “Uniting the look across categories not only makes it unmistakably Harry’s on the shelf, it also sets us up to scale into new spaces.”

Today, Harry’s products, including shaving creams, deodorants, shower gels, and face washes, are stocked in leading retailers and pharmacies across the globe. Infused with earthy, herbaceous scents, and designed to deliver a premium experience at an accessible price, each item is backed by a team of over 600 engineers, designers, craftsmen, and chemists.

Harry’s range is available to both UK and US customers from harrys.com, with prices ranging from £5 to £18 ($5 to $20).