Henkel to Acquire Olaplex in $1.4 Billion Deal

Henkel has announced that it has reached a definitive agreement to acquire Olaplex, the bond-building haircare pioneer, in a transaction valued at $1.4 billion. The move will accelerate the group’s expansion into the prestige beauty sector.

Under the terms of the agreement, Henkel will purchase 100 percent of Olaplex at an offer price of $2.06 per share. The transaction has been unanimously approved by Olaplex’s board of directors, while controlling shareholder Advent International has formally committed its support. The deal remains subject to regulatory approvals and other customary closing conditions.

Olaplex is best known for its patented technology and high-performing products and is widely regarded as an authority within the global professional salon community.

In fiscal year 2025, the brand generated approximately €370 million in sales, supported by a strong gross margin and a balanced geographic footprint split between the US and international markets.

“The planned acquisition of Olaplex is fully in line with Henkel’s strategy to expand its portfolio through compelling, value-adding M&A activities,” said Carsten Knobel, CEO of Henkel. “This transaction allows us to expand our presence in premium hair care. The brand creates compelling opportunities for future growth and innovation.”

For Henkel, the integration of Olaplex strengthens the positioning of its Consumer Brands division, particularly as global consumers continue to prioritise clinical credibility and repair-focused results over traditional haircare.

“Olaplex is a perfect strategic fit for our premium hair care business,” added Wolfgang König, Executive Vice President of Consumer Brands at Henkel. “Its strong scientific foundation, guided by professionals, combined with a robust presence across premium channels, makes it highly complementary to our existing portfolio and we see meaningful opportunities to accelerate innovation.”