Hourglass Founder Launches Outside In
Hourglass Cosmetics founder Carisa Janes is rewriting the rules of complexion yet again with the launch of Outside In, a new beauty brand inspired by the interplay of nature and light, and driven by modern innovation. It’s her next evolution in high-performance formulas — and, true to form, it’s all about texture, luminosity, and ultra-comfortable wear.
This launch follows Janes’ acquisition and relaunch of the bodycare brand Nature of Things in September.
Leading the launch is the Silk Serum Foundation ($64), a hybrid formula that blends the fluidity of a serum with the coverage of a foundation. Powered by niacinamide and hyaluronic acid, it suspends light-diffusing powders in a weightless liquid base to blur, refine, and deliver that soft-focus radiance that instantly lifts the complexion. Coverage ranges from light to medium depending on how many drops you use, and the texture is smooth enough to feel invisible on the skin. And the best part? The foundation sets itself without the need for setting spray, powder, or reapplication.
“We wanted to create a foundation that’s as light as air, with the benefits of a serum and the performance to last all day — and we did. Silk Serum Foundation is a first-of-its-kind complexion product with a silky, otherworldly texture that’s completely unique. It diffuses light beautifully across the skin, creating a natural luminosity with a weightless, second-skin finish — effortless, modern, and designed for the way people wear makeup today,” says Janes.
Shade range was a priority: there are 25 tones created in collaboration with pro makeup artists to ensure undertones actually match real skin.
Joining the foundation is the Floral Reserve Face Oil ($72), a featherlight blend of sweet almond, meadowfoam seed, jojoba, macadamia, and sunflower oils. It absorbs quickly, supports the skin barrier, and delivers a smooth, hydrated base for makeup without any residue.
To complete the trio, there’s the Serum Foundation Brush ($52). It is designed with wave-like synthetic bristles that pair perfectly with fluid textures, sweeping product across the face for an even, light-diffusing finish.
Across the collection, every formula is clean, vegan, cruelty-free, non-comedogenic, hypoallergenic, fragrance-free, and suitable for sensitive and acne-prone skin.
As for product packaging, Outside In uses rice husk bio-resin, glass, and components designed to reduce reliance on virgin plastic without compromising that sculptural, elevated feel Janes is known for.
Outside In is available exclusively at theoutsidein.com. No news has been announced regarding a UK launch.