Laneige Gets the Baskin-Robbins Treatment
Laneige has partnered with Baskin-Robbins to create one of the sweetest beauty collaborations of 2025, and it’s all thanks to Sydney Sweeney.
Sydney Sweeney, the actress and global ambassador for the Korean skincare brand, has often shared her lifelong love of Baskin-Robbins’ Rainbow Sherbet — her go-to ice cream flavour. This childhood favourite is what inspired Laneige’s latest launch: the Rainbow Sherbet Lip Sleeping Mask.
Formulated with the same rich blend of vitamin C, shea butter, murumuru butter and coconut oil, this limited-edition lip mask nourishes and protects lips overnight. It also debuts the brand’s new ‘marble’ effect, which features a triple-swirled blend of orange, pineapple and raspberry scents that mimics the look and fragrance of Baskin-Robbins’ iconic frozen treat.
“To celebrate being the #1 Lip Treatment Brand in the US three years in a row, we wanted to partner with Baskin-Robbins — a brand that is just as iconic as Laneige — to surprise our community with a launch that brings refreshing delight to their skincare routine this summer,” says Julien Bouzitat, General Manager of Laneige US. “What better way to introduce our new innovation of incorporating three different scents in one lip mask than replicating the iconic fruity scent inspired by Baskin-Robbins Rainbow Sherbet and its colour pattern. This collab is a great way to elevate your everyday skincare routine with a fun, iconic twist that delivers clinically proven hydration for soft lips.”
Founded in 1945, Baskin-Robbins is the world’s largest chain of ice cream speciality shops, with over 7,800 locations across 36 global markets. Rainbow Sherbet remains one of its most iconic flavours, a nostalgic classic that brings a playful twist to one of K-beauty’s bestselling beauty treatments.
The Laneige Rainbow Sherbet Lip Sleeping Mask launches on July 15 and will be available exclusively at Sephora stores, as well as online at sephora.com and laneige.com, for a limited time only. Currently, the launch is exclusive to the US, with no word yet on UK availability.