Introducing SYNC Beauty

Launching in early 2025, Sync Beauty is an innovative beauty brand dedicated to championing natural beauty and fostering inner harmony. Founded by beauty advocates Kateryna Fistal and Anne Zloch, Sync Beauty embodies their shared vision of empowering individuals to embrace and celebrate their inherent beauty.

“You are already beautiful. Inside each of us is an inherent beauty waiting to be unearthed. As we embrace that beauty, we begin to live in sync with who we are meant to be,” Fistal said in a statement.

Sync Beauty emerged from the founders’ frustration with the lack of naturally based makeup products that combine exceptional quality with simplicity. Determined to fill this gap, Fistal and Zloch created Sync Beauty to offer high-performance formulations crafted with natural, high-quality ingredients. Each product is designed to align with modern values of sustainability, ethical practices, and effortless beauty.

The brand will launch with a thoughtfully curated range of lip-focused essentials, including a Lip Balm, Lip Scrub, Lip Tinted Oil, and Lip Liner. These products are tailored to enhance natural beauty while simplifying daily routines, making them ideal for busy lifestyles.

Sync Beauty’s commitment to sustainability is evident in every detail. From recyclable packaging to vegan and cruelty-free formulations, the brand prioritises ethical and environmentally conscious choices. Additionally, SYNC Beauty is exploring charitable initiatives to extend its positive impact beyond the beauty industry.

The brand aims to redefine beauty standards through the four core values it is built upon: Inner Beauty, celebrating individual beauty inside and out; Natural Beauty, embracing nature with ingredient-focused formulations; Simple Beauty, simplifying routines with functional solutions; and Accessible Beauty, ensuring affordability and quality.

Sync Beauty will debut in early 2025, with products available at syncbeauty.co.