Jasmine Tookes Unveils Brunel, a Mood-Elevating Beauty Brand

Supermodel Jasmine Tookes has partnered with former private equity investor Sabrina Castenfelt to launch Brunel, a new beauty brand rooted in mood-elevating wellness.

Brunel’s philosophy centres on emotional efficacy, a ‘beauty that makes you feel’ concept that reimagines everyday routines as grounding rituals. Each product is crafted not only to improve the complexion and support skin health, but also to engage the senses through texture, fragrance, and visual appeal. As burnout, stress, and sleep disruption continue to rise, Brunel responds to a growing cultural need for more intentional, sensorial self-care.

“It’s been a dream of mine to start this brand forever,” Tookes told WWD. “I always wanted to make sure there was a purpose for bringing a beauty brand into the world, and we’ve found this incredible white space — now is the right time.”

Tookes, the Victoria’s Secret alum who has fronted countless fashion and beauty campaigns for brands including Jimmy Choo, Ralph Lauren, Lancôme, Louis Vuitton, and Hourglass, brings more than A-list capital to the brand. With over nine million followers and deep roots in wellness entrepreneurship, she offers both visibility and authenticity, helping to deliver an inclusive, high-end experience that honours diverse rituals, skin tones, and lived experiences.

Brunel, whose name derives from the French word for ‘brown’, debuts with a trio of body oils, each formulated to support a distinct mood state:

The Awakening Body Oil is a lightweight dry oil designed to energise and uplift. Infused with Vitamin C, magnolia extract, and VitaGlow-D — a mood-boosting active derived from the resilient ‘living stone’ succulent — the oil nourishes and brightens while delivering an invigorating floral scent of magnolia, coconut woods, and amber.

The Golden Hour Glow Oil is a shimmer-infused formula that leaves a golden, sun-kissed glow on the skin. A caffeine complex tones and invigorates, while its scent, a blend of jasmine petals and soft sandalwood, lends a warm, sensual finish.

The Renewal Body Oil takes a more grounding approach. Formulated with ceramides, Immunight, and a trio of seed oils, it hydrates, soothes, and supports overnight skin recovery. Its serene fragrance combines lily of the valley, eucalyptus, and cedarwood to calm both skin and spirit.

All products are vegan, cruelty-free, and made in the US using globally sourced ingredients. They are free from sulfates, parabens, and phthalates, and packaged in recyclable glass bottles.

Brunel is available exclusively at brunelbeauty.com, with prices starting at $48. No news has been announced regarding a UK launch.