July’s Best Beauty Launches
With new beauty products hitting shelves every week, it’s easy to feel overwhelmed. That’s why we’ve curated the best launches this July, so you know exactly which ones deserve a spot on your beauty shelf.
Milk Makeup Balmade Electrolyte Lip Balm
Think of Milk’s newest launch as a sports drink for your lips. Fuelled by an electrolyte-rich complex of magnesium, copper, and zinc, this sheer, tinted balm hydrates beyond the surface of the lips for lasting moisture and shine. Aloe and coconut extract help soothe and smooth chapped lips, while banana juice balances water retention. Available in seven juicy flavours, it absorbs instantly with zero stickiness — just plump, pillowy softness in every swipe.
Saie Slip Tint Undetectable Baked Setting Powder
This weightless, baked setting powder disappears into skin for an effortless soft-focus finish that lasts up to eight hours. Powered by hyaluronic acid, squalane, and licorice root extract, it blurs, brightens, and smooths without ever feeling cakey. It is available in five translucent shades and its talc-free formula is also non-comedogenic, dermatologist-tested, and safe for sensitive skin.
Neutrogena Collagen Bank Moisturiser
Neutrogena’s new daily moisturiser is designed to support and defend your skin’s natural collagen. Formulated with micro-peptides and bakuchiol, a gentle antioxidant alternative to retinol, this fast-absorbing cream helps firm, smooth, and visibly improve texture. It’s clinically proven to deliver firmer-looking skin, reduce fine lines, and boost skin health, so consider it a daily deposit into your skin’s collagen bank!
Sacheu Eyeshadow Stay-N
Humidity, beware. The latest additions to Sacheu’s Stay-N line are here to stop the summer heat from messing with your eye makeup. Powered by the brand’s long-wear technology, the new lineup includes an eyeshadow, eyeliner, and brow and freckle tint, each designed to lock in your look from day to night. We’ve been obsessing over the Eyeshadow Stay-N, a crease-proof liquid shadow available in both shimmer and matte finishes. The buildable, high-pigment formula glides on effortlessly with zero fallout, while hyaluronic acid and squalane keep lids feeling comfortable all day.
Cetaphil Gentle Exfoliating SA Cleanser
If you suffer from keratosis pilaris or dry, uneven skin, consider Cetaphil’s new daily face and body wash your new BFF. Formulated with a triple-acid blend of salicylic acid, mandelic acid, and gluconolactone, this foaming gel cleanser gently exfoliates to promote cell turnover and smooth rough, bumpy skin, without stripping. It rinses clean and leaves skin feeling noticeably softer after just one use.
Gucci Flora Blush de Beauté
This month, Gucci’s cult-favourite blush emerges in a limited-edition Flora-adorned compact inspired by the house’s iconic 1966 print. Available in two bestselling shades — Silky Rose and Bright Coral — the buildable, ultra-smooth formula blends seamlessly onto cheeks or lids for a blurring, natural-looking flush. Infused with black rose oil and emollient waxes, it delivers a luminous matte finish with a second-skin feel.
Fresh Black Tea Renewal Serum
Fresh has just debuted the latest skincare innovation in its bestselling Black Tea range: the Black Tea Renewal Serum. This milky, fast-absorbing formula is powered by the brand’s patented Mauritius black tea extract to deliver retinol-like results — minus the harsh side effects. It’s boosted with ocean kelp, niacinamide, and ceramide NP to visibly firm, smooth, and even out skin tone, while supporting the skin barrier, minimising the look of pores and fine lines, and delivering a refreshing but subtle bergamot scent.
Trinny London Miracle Halo
Trinny’s new illuminator is your shortcut to the most gorgeous natural-looking glow. Whether mixed with moisturiser, added to foundation, or worn alone, Miracle Halo delivers a soft, dewy radiance that catches the light without looking shiny. The silky, buildable formula blends effortlessly and comes in four luminous tones — cool champagne, neutral pink, honey gold, and neutral bronze — to suit every skin tone. We love it for those no-makeup makeup days when your skin just needs a little extra enhancement.
Kiehl’s Ultra Facial Barrier-Hydrating Cleanser
Looking for a cleanser that ticks all the boxes? Kiehl’s latest launch is your go-to: a cream-to-foam cleanser that lifts makeup and sunscreen, cleanses gently, and leaves your skin feeling nourished. Formulated with amino acids, glycerin, and squalane, it transforms into a rich micro-foam that sweeps away impurities while hydrating and strengthening the skin barrier. It is ideal for sensitive or dry skin, and perfect for the summer months when SPF build-up is no joke.
Valentino Beauty Spike Disco Lip Balm
This month we’ve developed an addiction to Valentino Beauty’s new Spike Disco Lip Balm, a buttery balm infused with squalane, shea butter, and ceramides. The formula, which is available in four shades, melts onto lips, delivering hydration, nourishment, and shine. PH-reactive pigments enhance the natural tone of your lips for your very own personalised flush.
L’Oréal Paris Infallible Faux Brow
Available in six colourways, L’Oréal’s new Infallible Faux Brow is the perfect pen for achieving fuller, more defined brows with minimal effort. It features a double-brush tip to mimic real hairs with impressive precision, delivering a natural-looking finish that’s smudge-resistant and transfer-proof for up to 48 hours. The formula glides on smoothly and holds through sweat, heat, and humidity — a summer must.
Belif Berry Tinted Lipcerin
Part balm, part serum, Belif’s new dual-action lip treatment delivers skincare-level benefits alongside a juicy, sheer pink tint. Powered by a multi-vitamin complex and Belif’s Serine Penta Turnover Recovery Complex, the cranberry and strawberry flavoured Lipcerin targets fine lines, dryness, and loss of volume for lips that look naturally smooth and plump.
Huda Beauty Lip Contour Stain
Huda Beauty is levelling up lips with its new Lip Contour Stain. Designed to be used individually or layered together with the brand’s new Faux Filler Jelly Oil, the lip stain and lip liner hybrid comes in eight highly pigmented shades and features a dual-ended applicator for precise lining and effortless filling. Infused with argan oil for a hit of moisture, it delivers a matte, no-bleed finish that lasts up to 12 hours.
Dr. Squatch Sea Star Shenanigans Soap Bar
Made with nostalgia in mind, Dr. Squatch’s latest launch, Sea Star Shenanigans, is a limited-edition soap inspired by Patrick Star — SpongeBob’s best friend and a pop culture icon in his own right. The nourishing formula blends sea salt, pineapple extract, starfruit, and kaolin clay for a skin-loving cleanse and a beachy, feel-good scent. It’s available as a duo with Nautical Nonsense, a returning soap scented with juicy pineapple, chamomile, and fresh moss for pure Bikini Bottom energy.
Starface Big Party Compact Kit
Fans pleaded for a festival-ready Starface upgrade and, this month, the brand delivered. Big Party is a new limited-edition compact containing 32 of the cult star-shaped salicylic acid spot patches in pink, blue, green, and purple to help match your outfit, mood, or vibe. The iconic zit stickers come prepacked in a super cute, mirrored case that’s perfect for travel, giving you a playful — and practical — way to treat breakouts on the go.
Neom Citronella Scented Outdoor Candle
Neom’s first outdoor candle has arrived just in time for those golden summer evenings. Part of the brand’s limited-edition Summer Scenting range, it’s made with 100% natural wax and fragranced with a mood-boosting blend of Moroccan blush rose, lime, black pepper, and citronella. The result is a fresh floral scent with a citrus twist and just enough warmth to ground it. Designed to ease tension and lift the mood, this candle brings calm to balmy evenings — and the best part? It helps keep bugs at bay, too.