Laka Has Officially Landed in the US

K-beauty’s favourite lip authority, Laka, has officially touched down stateside, launching exclusively at Sephora.

Pronounced LAH-kah, the Korean brand arrives with a clear mission of inclusivity and self-expression, offering formulas designed to work across a broad spectrum of skin tones and personal styles. It’s less about following trends and more about finding your signature look in a way that feels authentically you.

“Our debut at Sephora represents an important step in bringing Laka’s lip-focused expertise and inclusive shade philosophy to US consumers,” says Jicheol Lee, CEO of Laka. “We’re excited to connect with a global audience that values self-expression and individuality in beauty.”

The launch introduces three of the brand’s bestsellers to US shoppers. First up is Fruity Glam Tint, a lightweight, transfer-proof stain with impressive staying power. The buildable formula is available in 10 high-pigment shades — we’re currently obsessed with Dewy (the perfect muted mauve) and Joyful (a vivid, punchy coral).

Next is the Fruity Lip Glotioner, the ultimate serum-gloss hybrid. It serves high-intensity shine backed by real skincare benefits, infused with a lip peptide complex and raspberry seed oil that hydrates and protects. It comes in five shades, including Vintage, a moody brick brown, and Dolly, a nostalgic baby pink.

If you’re a fan of a classic bullet but want that 2026 mirror-shine finish, this is it. The Bonding Glow High Shine Glossy Lipstick offers buildable, juicy colour that feels as good as it looks, thanks to a vegan wax complex that cushions the lips. The five-shade edit features Babe, a cool-toned beige, and Winter, a dramatic, deep blood cherry.

Laka is now available in 80 Sephora stores across the US and online at sephora.com, priced from $16 (£14). UK shoppers can find the brand at Skin Cupid and Boots.