L’Occitane Group Announces New Group CEO

The L’Occitane Group has named Laurent Marteau as its new Group Chief Executive Officer, effective 1st April 2024.

Marteau, who currently operates as the brand’s Managing Director, will be taking over from André J. Hoffmann in a move that will see the responsibilities of Chief Executive Officer and Group Managing Director combined into one role.

Hoffmann will remain an Executive Director and member of the Board of the L’Occitane Group and continue to focus on strategic, policy, and leadership matters within the company.

Laurent Marteau has over 20 years’ experience in the industry, working for the LVMH Group in various senior management roles and countries for 15 years. In 2014 he joined the La Prairie Group as VP for Global Travel Retail & Special Channels and, in the same year, became a member of the Board of Directors. He expanded his responsibilities in 2020 and was made VP for Europe, the Americas, the Middle East, and Africa. It was in 2022 that Marteau joined L’Occitane Group as Group Managing Director.

“As our Group grows, we need to evolve,” said Reinold Geiger, Chairman of the L’Occitane Group. “Laurent embodies the L’Occitane Group’s entrepreneurial mindset and deep commitment to people and nature. His in-depth knowledge of the global market, combined with an inclusive leadership style, makes him a strong CEO to bring together a multi-brand and multicultural Group delivering value for all our stakeholders.”

André J. Hoffmann has been acting as Vice-Chairman of the L’Occitane Group since 2016 and took on the role of Group CEO in 2021.

Reinold Geiger added: “I want to thank André, my business partner of almost 30 years, for his leadership during his time as CEO. In recent years he has led the company towards its strategic objectives, including its geographical expansion, and has been instrumental in the successful acquisition and integration of new brands such as ELEMIS, Sol de Janeiro and Grown Alchemist. He will continue to play a significant role in the Group, supporting its strategic direction as Executive Director and member of the Board.”