Lush Expands Fresh Skincare Range

Lush Fresh Collection 2025

Lush has expanded its long-standing Fresh skincare collection with the launch of 21 new products, each formulated to harness the power of fresh, plant-based ingredients. Staying true to its ethos of combining skincare efficacy with playful innovation, the new additions draw on the natural benefits of more than 16 fruits and vegetables, from antioxidant-rich blueberries and skin-softening avocado, to brightening parsley and vitamin-rich turnips.

The expanded range includes eight face masks, six eye pads, five cleansers, and two exfoliating scrub cubes, all designed to be kept chilled and used fresh. First introduced alongside Lush’s launch in 1995, the Fresh collection has remained central to the brand’s identity, offering preservative-free products made with raw, natural ingredients. Like the existing lineup, the new additions are cruelty-free and handmade using responsibly sourced ingredients, formulated to support the skin’s natural barrier while addressing a variety of concerns.

Here’s a round-up of our favourite newbies:

Coconut Shie Face Mask

A tropical treatment for dry or tired skin, Coconut Shie combines coconut milk, yoghurt, and water to replenish hydration and restore softness. Kaolin clay gently detoxifies, while coconut blossom nectar locks in moisture and conditions. The result is a creamy, soothing face mask that leaves skin supple, comforted, and radiantly refreshed — a must-have for dry or tired complexions.

Hanami Face Mask

Inspired by Japan’s cherry blossom season, Hanami is a radiance-boosting face mask made with fresh cherries, salted Sakura flower infusion, and calming soya yoghurt. Enriched with vitamin C-rich rosehip extract for added hydration and glow, this delicately scented formula brightens and softens, offering an instant pick-me-up for stressed skin.

Bionic Cleanser

Powered by live cultures, Bionic is a nourishing, non-stripping cleanser that blends ground almonds, vegan kefir, and unpasteurised white miso to promote smoother, clearer skin. Naturally rich in lactic acid bacteria, it provides gentle exfoliation and probiotic benefits for dry, congested, or unbalanced complexions.

Blueberry Roly Poly Cleanser

This creamy, soap-free cleanser blends antioxidant-rich blueberries with calming calamine, clarifying juniperberry oil, coconut yoghurt, and aloe vera. The result? A soothing cleanse that leaves skin balanced and glowing.

Googly Eyes Eye Mask

Add a little lightness to your self-care ritual with these playful eye pads. Infused with organically grown Mexican aloe vera gel and moisture-locking carrageenan from seaweed, they deliver a cooling, calming, and hydrating boost to eye areas in need of a little love.

Maple Sugar Facial Sugar Cube

This super sweet exfoliating cube combines Canadian maple syrup, sugar, and butter with ground almonds and almond milk for gentle exfoliation and skin-conditioning nourishment. Ideal for dull or dry skin, it leaves the complexion soft, smooth, and radiant.

The new additions are now available in Lush shops, online at lush.com, and via the Lush app, with prices ranging from £3.50 to £12.50 ($4.50 to $18).

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