May’s Best Beauty Launches

Beauty Launches May 2025

Every month brings a wave of new beauty launches, but only a select few deserve a spot in your shopping cart. To help you find the ones worth investing in, we’ve handpicked the must-have products that debuted this May.

By Terry Tea to Tan Powder Blush

Meet your new makeup essential: By Terry’s Tea to Tan Powder Blush. Offering the perfect blend of skincare and colour, the new cashmere-soft powder melts into skin for a radiant flush, thanks to antioxidant-rich black tea, hydrating cranberry oil, and nourishing shea butter. Patented biomimicry pigments mimic the skin’s natural lipid layer for a second-skin finish, while mother of pearl extract adds the most gorgeous, subtle sheen. The result is a buildable, soft-focus glow with a just-back-from-holiday radiance.

Dermalogica Magnetic[+] Afterglow Cleanser

Dermalogica’s latest launch is ideal for dehydrated skin, combining effective cleansing with deep hydration. Powered by HydraBond Technology and positively charged hyaluronic acid, the rich, creamy formula attracts and seals in moisture for plump, ultra-hydrated skin. Murumuru seed butter, oat extract, and a phyto-mucin blend help to soften and support the skin barrier, while glycerin delivers long-lasting hydration. Infused with uplifting notes of bergamot and lime, it gently melts away makeup, dirt, and impurities, leaving skin soft, supple, and glowing.

Davines We Stand For Regeneration Hair, Body & Face Butter

If you’re after a true multitasker to help clear the clutter in your beauty cabinet, we’ve got you. Davines’ new body butter is made with 93.25% natural and 85.5% biodegradable ingredients to nourish hair, body, and face for a silky-smooth finish. Enriched with regenerative organic calendula grown at the brand’s European Regenerative Organic Centre, the rich, velvety formula hydrates skin, softens hair, and meets the highest sustainability standards.

Danessa Myricks Pastel Dream Mini Freedom Palette

The latest launch from Danessa Myricks Beauty takes inspiration from the luminous glow of clouds at magic hour, while honouring Pride through fearless colour and true inclusivity. The Pastel Dream Mini Freedom Palette features six versatile shades in a mix of pastel neutrals, rainbow multi-chromes, and luminous metallics. Created for all-over use, the magnetic, customisable, and stackable palette is designed for finger-friendly application, making it a breeze for on-the-go looks. Even better, 15% of proceeds from every palette sold online will be donated to The Trevor Project in support of Pride.

Merit The Uniform Tinted Mineral Sunscreen SPF 50

New product launches hit our desks daily, but few have excited us this month quite like The Uniform Tinted Mineral Sunscreen — Merit’s first-ever SPF. This sheer tint-sunscreen hybrid blurs and brightens the complexion for a beautifully protected finish. Offering light-to-medium, skin-like coverage, it comes in 15 flexible shades and is formulated with ultra-fine zinc oxide for broad-spectrum UVA/UVB protection. Plant-based emollients provide a velvety feel in place of traditional silicones, while proprietary pigment dispersion technology ensures smooth, even coverage without a white cast.

S’able Labs Moringa Lip Salve

Powered by HyperPrevent technology and a nourishing blend of moringa, marula, prickly pear, and castor oils, S’able Labs’ new Moringa Lip Salve hydrates, repairs, and visibly brightens. Liquorice and marshmallow root work to reduce pigmentation, while Ultra Filling Spheres lock in moisture and help strengthen the lip barrier. Whether used daily or as an overnight treatment, it leaves lips nourished, even-toned, and buttery soft.

Erborian Skin Therapy Multi-Perfecting Eye Cream

Cult Korean skincare brand Erborian has hit it out of the park again with its new high-performance eye cream, designed to target seven key concerns: puffiness, dark circles, nourishment, radiance, texture, hydration, and fine lines and wrinkles. Formulated for evening use, the impressive blend features nine plant-based extracts, including yuzu, ginseng, and centella asiatica, plus niacinamide, caffeine, and escin to deliver visible results after just one application. It’s our new go-to for a brighter, more rested-looking eye area.

Tom Ford Eau de Soleil Blanc

Tom Ford’s new Eau de Soleil Blanc captures the essence of sun-drenched days with a blend of citrus, florals, and warm amber. It opens with a bright blend of two bergamot extracts alongside cedrat, lemon, and a hint of orange bitter, rounded by the subtle warmth of pistachio and cardamom. As it develops, floral notes of tuberose, ylang ylang, and orange blossom come through, with neroli and petitgrain adding freshness. The dry down reveals smooth amber, creamy tonka bean, and Tom Ford’s signature coco de mer accord, leaving a soft, lingering warmth on the skin.

RMS Radiance Lock Setting Mist

Skincare meets setting spray in RMS’s latest launch: an alcohol-free formula that sets and extends makeup wear without leaving any sticky residue. Made with 97% naturally derived ingredients, the microfine mist delivers multiple skincare benefits. Pullulan, a plant-based film former, creates a smooth, flexible layer, while Tightenyl, a natural retinol alternative, helps firm and tone. GlowPlex works to brighten and refine texture, while eggplant fruit extract offers antioxidant protection. Hyaluronic acid and vegetable squalane round out the formula, attracting and sealing in moisture for a hydrated, radiant finish.

Tower 28 SOS FaceGuard Broad Spectrum SPF 30

Tower 28 has expanded its bestselling SOS Skincare Line with the new SOS FaceGuard Broad Spectrum SPF 30. Clinically tested and both dermatologist- and ophthalmologist-approved, the mineral formula is non-comedogenic, non-acnegenic, and made with gentle non-nano zinc oxide for broad-spectrum protection. Skin-soothing ingredients like ceramides, allantoin, and alpha bisabolol ensure skin is calm, clear, and breakout-free. Like the rest of the SOS lineup, it carries three trusted medical seals: the National Eczema Association Seal of Acceptance, the National Psoriasis Foundation Seal of Recognition, and the National Rosacea Society Seal of Acceptance.

Phlur Beach Skin Hair & Body Mist

Get your summer started early with Phlur’s latest launch, the Beach Skin Hair & Body Mist. With warming base notes of sandalwood, vanilla, and musk combined with an airy touch of coconut milk at its heart, you can almost feel the sand under your feet with each spritz. Top notes of salted tiare flower, pink pepper, and bergamot add a fresh, ocean-inspired edge. It’s the kind of scent that evokes sun-warmed skin, salty breezes, and golden afternoons — no beach required.

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