May’s Best Beauty Launches

Every month brings a wave of new beauty launches, but only a select few deserve a spot in your shopping cart. To help you find the ones worth investing in, we’ve handpicked the must-have products that debuted this May.

By Terry Tea to Tan Powder Blush

Meet your new makeup essential: By Terry’s Tea to Tan Powder Blush. Offering the perfect blend of skincare and colour, the new cashmere-soft powder melts into skin for a radiant flush, thanks to antioxidant-rich black tea, hydrating cranberry oil, and nourishing shea butter. Patented biomimicry pigments mimic the skin’s natural lipid layer for a second-skin finish, while mother of pearl extract adds the most gorgeous, subtle sheen. The result is a buildable, soft-focus glow with a just-back-from-holiday radiance.

Anua PDRN Hyaluronic Acid Capsule 100 Serum

Already a cult favourite in Korea, this emerald-green serum features the eyebrow-raising ingredient PDRN (polydeoxyribonucleotide), a DNA compound typically derived from salmon sperm. Yep, you read that right. But before you get squeamish, know that PDRN is celebrated for its powerful skin-repairing and elasticity-boosting abilities. Using its Smart Capsule technology, Anua combines PDRN with hyaluronic acid and collagen to deliver deep hydration while helping to firm and smooth the skin. Lightweight, fast-absorbing, and ideal for layering, it’s your shortcut to a glowy, plump complexion.

Dermalogica Magnetic[+] Afterglow Cleanser

Dermalogica’s latest launch is ideal for dehydrated skin, combining effective cleansing with deep hydration. Powered by HydraBond Technology and positively charged hyaluronic acid, the rich, creamy formula attracts and seals in moisture for plump, ultra-hydrated skin. Murumuru seed butter, oat extract, and a phyto-mucin blend help to soften and support the skin barrier, while glycerin delivers long-lasting hydration. Infused with uplifting notes of bergamot and lime, it gently melts away makeup, dirt, and impurities, leaving skin soft, supple, and glowing.

Davines We Stand For Regeneration Hair, Body & Face Butter

If you’re after a true multitasker to help clear the clutter in your beauty cabinet, we’ve got you. Davines’ new body butter is made with 93.25% natural and 85.5% biodegradable ingredients to nourish hair, body, and face for a silky-smooth finish. Enriched with regenerative organic calendula grown at the brand’s European Regenerative Organic Centre, the rich, velvety formula hydrates skin, softens hair, and meets the highest sustainability standards.

Danessa Myricks Pastel Dream Mini Freedom Palette

The latest launch from Danessa Myricks Beauty takes inspiration from the luminous glow of clouds at magic hour, while honouring Pride through fearless colour and true inclusivity. The Pastel Dream Mini Freedom Palette features six versatile shades in a mix of pastel neutrals, rainbow multi-chromes, and luminous metallics. Created for all-over use, the magnetic, customisable, and stackable palette is designed for finger-friendly application, making it a breeze for on-the-go looks. Even better, 15% of proceeds from every palette sold online will be donated to the Hetrick-Martin Institute for LGBTQIA+ Youth in support of Pride.

Merit The Uniform Tinted Mineral Sunscreen SPF 50

New product launches hit our desks daily, but few have excited us this month quite like The Uniform Tinted Mineral Sunscreen — Merit’s first-ever SPF. This sheer tint-sunscreen hybrid blurs and brightens the complexion for a beautifully protected finish. Offering light-to-medium, skin-like coverage, it comes in 15 flexible shades and is formulated with ultra-fine zinc oxide for broad-spectrum UVA/UVB protection. Plant-based emollients provide a velvety feel in place of traditional silicones, while proprietary pigment dispersion technology ensures smooth, even coverage without a white cast.

S’able Labs Moringa Lip Salve

Powered by HyperPrevent technology and a nourishing blend of moringa, marula, prickly pear, and castor oils, S’able Labs’ new Moringa Lip Salve hydrates, repairs, and visibly brightens. Liquorice and marshmallow root work to reduce pigmentation, while Ultra Filling Spheres lock in moisture and help strengthen the lip barrier. Whether used daily or as an overnight treatment, it leaves lips nourished, even-toned, and buttery soft.

Erborian Skin Therapy Multi-Perfecting Eye Cream

Cult Korean skincare brand Erborian has hit it out of the park again with its new high-performance eye cream, designed to target seven key concerns: puffiness, dark circles, nourishment, radiance, texture, hydration, and fine lines and wrinkles. Formulated for evening use, the impressive blend features nine plant-based extracts, including yuzu, ginseng, and centella asiatica, plus niacinamide, caffeine, and escin to deliver visible results after just one application. It’s our new go-to for a brighter, more rested-looking eye area.

Tom Ford Eau de Soleil Blanc

Tom Ford’s new Eau de Soleil Blanc captures the essence of sun-drenched days with a blend of citrus, florals, and warm amber. It opens with a bright blend of two bergamot extracts alongside cedrat, lemon, and a hint of orange bitter, rounded by the subtle warmth of pistachio and cardamom. As it develops, floral notes of tuberose, ylang ylang, and orange blossom come through, with neroli and petitgrain adding freshness. The dry down reveals smooth amber, creamy tonka bean, and Tom Ford’s signature coco de mer accord, leaving a soft, lingering warmth on the skin.

RMS Radiance Lock Setting Mist

Skincare meets setting spray in RMS’s latest launch: an alcohol-free formula that sets and extends makeup wear without leaving any sticky residue. Made with 97% naturally derived ingredients, the microfine mist delivers multiple skincare benefits. Pullulan, a plant-based film former, creates a smooth, flexible layer, while Tightenyl, a natural retinol alternative, helps firm and tone. GlowPlex works to brighten and refine texture, while eggplant fruit extract offers antioxidant protection. Hyaluronic acid and vegetable squalane round out the formula, attracting and sealing in moisture for a hydrated, radiant finish.

Tower 28 SOS FaceGuard Broad Spectrum SPF 30

Tower 28 has expanded its bestselling SOS Skincare Line with the new SOS FaceGuard Broad Spectrum SPF 30. Clinically tested and both dermatologist- and ophthalmologist-approved, the mineral formula is non-comedogenic, non-acnegenic, and made with gentle non-nano zinc oxide for broad-spectrum protection. Skin-soothing ingredients like ceramides, allantoin, and alpha bisabolol ensure skin is calm, clear, and breakout-free.

Like the rest of the SOS lineup, it carries three trusted medical seals: the National Eczema Association Seal of Acceptance, the National Psoriasis Foundation Seal of Recognition, and the National Rosacea Society Seal of Acceptance.

Make Up For Ever Artist Color Crayon

Make Up For Ever’s new Artist Color Crayons give you everything you need to create looks like a pro. Available in versatile shades spanning blushes, highlighters, bronzers, and sculpting tones, these multipurpose crayons are inspired by the brand’s iconic Artist Color Pencil and HD Skin Palettes. The creamy, high-pigment formula blends effortlessly, wears for up to 12 hours, and holds up through sweat and water. With shimmery and semi-matte finishes, these sticks make it easy to go from soft, everyday looks to bold, editorial statements across eyes, lips, and cheeks.

Phlur Beach Skin Hair & Body Mist

Get your summer started early with Phlur’s latest launch, the Beach Skin Hair & Body Mist. With warming base notes of sandalwood, vanilla, and musk combined with an airy touch of coconut milk at its heart, you can almost feel the sand under your feet with each spritz. Top notes of salted tiare flower, pink pepper, and bergamot add a fresh, ocean-inspired edge. It’s the kind of scent that evokes sun-warmed skin, salty breezes, and golden afternoons — no beach required.

Teoxane Active Microscrub

Teoxane’s new gel-to-milk exfoliant has become our go-to for an instant glow. Formulated with 98% natural-origin ingredients — including volcanic glass grains, papain, glycolic and fruit acids, and Teoxane’s signature RHA — it gently resurfaces, smooths, and boosts radiance, all while remaining kind to sensitive skin. Volcanic grains provide mild physical exfoliation, while enzymes and acids accelerate cell turnover to reveal brighter, smoother, more even-toned skin with every application.

Aveda Botanical Repair Purple Toning Shampoo

Created for blonde, grey, and silver hair, Aveda’s new Botanical Repair Purple Toning Shampoo combines the brand’s plant-powered bond-building technology with violet-rich pigments to tone and strengthen in a single wash. Formulated with 96% naturally derived ingredients, it helps neutralise brassy tones while repairing damage from bleach and chemical treatments. For a more intense result, the formula can be left on for up to three minutes to achieve the desired level of toning. It’s the perfect summer essential for brighter, healthier-looking hair.

The Outset Lip Oasis Glossy Treatment

Scarlett Johansson’s clean beauty brand has just expanded its bestselling Lip Oasis Glossy Treatment, now available in three new sheer, universally flattering shades: Sun Kiss (an orange-red), Mirage (a sheer blackberry), and Dune (a soft nude).

Formulated with vegan, cruelty-free ingredients, this high-shine treatment delivers long-lasting hydration with zero stickiness. Powered by squalane for deep moisture, polyglycerides to strengthen the barrier, and MaxiLip to visibly plump and define over time, it’s your new go-to for glossy, healthy-looking lips.

L’Oréal Professionnel Vitamino Color Spectrum Hair Mask

L’Oréal Professionnel’s new Vitamino Color Spectrum Hair Mask is your summer hair essential. This nourishing treatment acts as a colour-locking shield, helping to preserve vibrancy, tone, and shine through all your sun-soaked days. Whether you’re dealing with UV exposure, which breaks down the chemical bonds in hair dye, swimming in saltwater, which strips moisture and roughens the cuticle, or dipping into a chlorine pool, which can fade colour and cause discolouration (especially in blondes), this innovative mask has your hair care covered.