Meet Trouble Maker: Fun, Affordable Makeup

Trouble Maker, a new colour cosmetics brand aimed at Gen Alpha and Gen Z, has just launched with an affordable 300-piece collection spanning everything from foundations and palettes to setting mists, highlighters, and brow pencils.

Trouble Maker is the first in-house brand from Rebel Rebel, the beauty venture co-founded by Adam Minto following his departure from Revolution Beauty, the cosmetics brand he founded in 2014 with Tom Allsworth.

Superdrug will serve as Trouble Maker’s exclusive UK launch partner, with plans to stock the brand in more than 400 of its stores nationwide by year-end. International expansion is already in motion, with the brand targeting entry into more than ten markets by the first quarter of 2026, including Europe, the Middle East, the GCC, India, and Spain.

The brand is defined by its focus on affordability, inclusivity, and fun. With prices starting at £2 and nothing costing more than £10, products are designed to encourage experimentation without the pressure of a big spend.

Hero products include Juno Full Coverage Matte Foundation, a buildable 2-in-1 foundation and concealer with a soft matte finish. The sweat-proof formula is enriched with ginger root extract to help calm sensitive skin, cherry blossom extract to reduce redness and protect against pollution, and aloe to hydrate and support repair. Melt Down Lip Oil is a non-sticky formula with a soft, melted texture and jellybean scent, offering a subtle wash of colour while nourishing with vitamin E and jojoba oil. Big Thinker Volumising Mascara adds fullness and definition, with a brush designed to enhance the inner and outer corners for a textured, fanned-out effect. Cheekie Bake Blush combines two complementary tones in a swirled, baked illuminating formula, blending squalane and hyaluronic acid for a smooth, hydrated finish and buildable coverage.

The brand is now available from select Superdrug stores, as well as online at both superdrug.com and troublemakerbeauty.com.