Meltoway Hair Dissolving Cream Launches in the UK

Wakse, TikTok’s favourite at-home waxing brand, has launched its newest hair removal product, Meltoway, in the UK. This innovative one-step cream dissolves unwanted hair effortlessly with a gentle, botanical-rich formula that is suitable for all skin types and designed for even the most sensitive areas of the body.

“We are thrilled to unveil a new era in hair removal with our latest product, Meltoway,” said co-founders Shayan Sadrolashrafi and Andrew Glass. “Meltoway introduces cutting-edge formulas that redefine the standards of innovation within the space, making the path to smooth skin a truly extraordinary sensory experience.”

As the brand’s inaugural all-over depilatory, Meltoway delivers long-lasting results with no residue or irritation. Using it is simple: you just apply the cream to clean and dry skin, ensuring hair is covered, and leave it on between 2 and 9 minutes depending on the coarseness of the hair. Once the time is up, you gently wipe the cream away with a soft damp cloth or paper towel. In just minutes, skin is soft, fuzz-free, and smelling gorgeous.

Cruelty free and vegan, Meltoway is available in four enticing scents, including Guava Butter, Mango Magic, Milk & Honey, and Fairy Floss, which smells just like cotton candy.

Since its launch in 2018, Wakse has been transforming the traditional hair removal experience into a delightful ritual of self-care and rejuvenation. Known as the authority in hair removal, the brand combines advanced technology, premium ingredients, and a distinctive aesthetic to deliver a quick, easy, and pleasant way to remove hair at-home.

Meltoway is exclusively available at boots.com and retails for £14.99. For those in the US, Meltoway retails for $20 and can be found at wakse.com and Ulta.