Mienne, a Provocative New Beauty House, is Here

Sensual self-care is entering a new era with the arrival of Mienne, a provocative new beauty house reimagining skincare as an act of eroticism.

Positioned as the world’s first luxury beauty house devoted to desire, Mienne debuts with a bodycare collection powered by aphrodisiacs and high-performance actives, designed to transform even the simplest skincare routines into intimate, sensory experiences.

Bringing together skin science and sensuality, Mienne’s formulas — described as “objects of desire” — blend ingredients like hyaluronic acid and niacinamide with time-honoured aphrodisiacs, including maca, ginger, and ashwagandha, to nourish the skin, heighten sensation, and awaken the senses.

The Mienne ethos centres around the idea that pleasure is a practice. By encouraging us to slow down and reconnect with our bodies, the brand positions skincare as an act of embodied sensuality. This philosophy is captured through the brand’s Muses: women celebrated for championing self-expression and liberated sensuality. Among them: Julia Fox, Lourdes “Lola” Leon, and Parris Goebel, each recognised for their role in shaping contemporary culture through confidence and creative freedom.

Leading the debut collection is the Sex Serum, a hyaluronic acid- and vitamin E-rich formula designed to hydrate intimate skin, reduce friction, and enhance sensation, making it ideal for layering into moments of intimacy.

The Body Serum, another contender for hero status, hydrates, soothes, and stimulates. It blends peptides and Mienne’s signature mix of maca and saffron with fermented humectant polyglutamic acid (PGA) to lock in moisture. Calming botanicals like aloe, passion flower, and saffron help soften the skin, while ylang ylang and maca deliver an uplifting, sensorial finish.

The rest of the collection includes a botanical Body Wash, triple-milled French Bar Soap, firming Body Crème, rich Hand Crème, peppermint Mints, and a Massage Candle, available in either a floral gourmand or a smoky woods scent.

The full Mienne range is available exclusively at mienne.com, shipping to both UK and US customers, with prices ranging from £16 to £65 ($20 to $85).