October’s Best Beauty Launches
A huge number of beauty products launch each month, but not all are worthy of a spot in your shopping cart. To help you discover the beauty launches worth investing in, we’ve compiled a list of the top products dropping in October.
Omorovicza Soothing Salve
Omorovicza’s Soothing Salve offers immediate relief for inflamed, irritated, and sensitive skin. This cooling treatment doubles as a soothing mask and leave-on night treatment, harnessing the power of coastal microalgae, sea chamomile extract, olive glyceride ceramides, and the brand’s healing concentrate. Beyond instant relief, it works to strengthen the skin barrier over time, leaving skin replenished, radiant, and deeply hydrated—perfect for both quick fixes and long-term care.
Gucci Glow Highlighter
Formulated with Gucci’s cutting-edge light-capturing technology, this highlighter delivers a coveted natural glow that complements all skin tones and types. Available in five shades, its innovative hybrid formula seamlessly combines the best qualities of gel and powder, ensuring easy application and a flawless finish. Lightweight and breathable, it layers effortlessly for smooth, long-lasting wear.
Chloe L’Eau de Parfum Intense
Chloé L’Eau de Parfum Intense is a tribute to femininity, embodying a bold and captivating fruity floral fragrance. This intense scent unfolds throughout the day, beginning with vibrant, juicy raspberry and crisp green notes. It then transitions to a rich, deep rose heart, before settling into warm, ambery woody notes of ambrox and cashmeran. It is available in 30 ml, 50 ml, 100 ml, and 150 ml refillable bottles, with refills sold separately.
Kate Somerville Mega-A Serum
For those seeking renewed skin texture and firmness, Kate Somerville’s Mega-A Skin Transforming Serum is a game-changer. Powered by retinal—proven to be more effective than retinol—this serum visibly reduces signs of ageing without irritation, making it ideal for sensitive skin. Infused with hyaluronic acid and squalane, it also hydrates and improves elasticity while minimising fine lines and wrinkles.
Makeup by Mario Ethereal Eyes Palette: Moonlight
Makeup by Mario’s limited-edition Ethereal Eyes Palette features 12 celestial-inspired shades in four distinctive finishes: glossy shimmer, sueded satin, sueded matte, and natural metallic. Its buildable, blendable formula ensures versatile, long-lasting looks, making it the perfect palette for creating party-ready styles this season.
AllSaints Shoreditch Leather
Shoreditch Leather, one of three new fragrances from AllSaints, is a chypre leather woody scent inspired by the brand’s iconic leather jackets. This fragrance strikes a perfect balance between light and dark, with bright top notes of elemi, rosewater, and saffron, followed by heart notes of leather, jasmine, and sandalwood. It is grounded by rich base notes of vetiver, patchouli, and amber, creating a bold yet sophisticated scent.
Baobab Atlas Toubkal Candle
Inspired by the towering peak of Toubkal in the High Atlas Mountains, Baobab’s new Atlas Toubkal candle is a tribute to Morocco and what the brand calls “the beauty of a land steeped in history and mystery.” Encased in hand-blown smoky glass, the candle’s distinctive violet wax releases a captivating woody fragrance of incense, rose, and Atlas cedar. This evocative scent transports you on an olfactory journey, unfolding the rich and timeless essences of Morocco.
Gisou Honey Infused Lip Oil Cherry on the Cake
Gisou’s latest lip oil provides a juicy burst of hydration with a sheer red shimmer and a delectable cherry scent. Infused with Mirsalehi honey, bee garden oils, jojoba oil, and meadowfoam seed oil, it nourishes, smooths, and locks in moisture for irresistibly soft lips.
Jones Road The Bobbi Kit 4.0
In celebration of its fourth anniversary, Jones Road has released The Bobbi Kit 4.0, a beauty bundle curated by Bobbi Brown herself. This kit includes the new and exclusive Gel Liner in Brown and Precision Eyeliner Brush, alongside a Mini Miracle Balm (choice of Pinched Cheeks or Cocoa Bronze), Just a Sec creamy eyeshadow in Cool Brown, and the Lippie Stick lip balm in Me, a cool nude.
Floral Street Berry Bloom Candle
Floral Street’s limited-edition Berry Bloom candle, created by master perfumer Jerome Epinette, captures the cosy essence of autumn with a luscious blend of ripe red apples, muddled berries, rich vanilla bean, and crisp Hinoki woods. A hint of candy floss adds a playful sweetness, infusing a touch of joy into any living space.
SkinCeuticals H.A. Intensifier Multi-Glycan
Building on the success of its original H.A. Intensifier, SkinCeuticals introduces the new H.A. Intensifier Multi-Glycan. This reformulated serum, enriched with hyaluronic acid, Proxylane, and a post-biotic ferment, plumps and volumises the skin instantly while amplifying the skin’s natural hyaluronic acid levels to reduce lines and enhance volume by 24%.
Marc Jacobs Perfect Elixir
Marc Jacobs’ Perfect Elixir offers an opulent twist on the brand’s Perfect fragrance. This amber floral scent contrasts the sharpness of purple rhubarb with the warmth of golden amber woods and vanilla. It opens with bright notes of purple rhubarb, plum, and honey nectar, followed by a heart of golden amber woods and orange blossom, and is grounded by a rich base of vanilla bean, myrrh, and patchouli.
Facetheory Retinal Supreme MultiCream 0.2%
This new serum-moisturiser hybrid firms, brightens, clears, and plumps skin overnight. Powered by retinal—which is 20x more potent than retinol and works 11x faster—it delivers quicker, more effective results without irritation. The formula combines sustained-release retinal, Granactive Retinoid, and marine bio-retinol to provide powerful anti-ageing benefits while staying kind to skin. It is also available in three strengths (0.05%, 0.1%, and 0.2%) to support retinoid beginners and experts alike.
Doll Smash Lip Glass
Perfect for daily use, Doll Smash’s new Lip Glass is a go-to solution for preventing dryness and chapping, giving you a beautifully healthy and glossy pout. Enriched with essential oils and vitamins, the lightweight formula nourishes and hydrates for smoother, softer lips that last.