October’s Best Beauty Launches

With so many new beauty products dropping every week, it’s hard to know what’s worth the attention. So, we’ve done the digging for you.
Read below to discover the October launches that deserve a spot on your bathroom shelf.
Teoxane Urban Shield SPF 30
Your new daily skin bodyguard is here. Teoxane’s Urban Shield SPF 30 fends off UV rays, pollution, blue light, and oxidative stress while keeping skin luminous and hydrated. It blends the brand’s RHA (Resilient Hyaluronic Acid) with UV filters, antioxidant peptides, and an anti-pollution complex that creates a light, invisible barrier. The texture? Silky, slightly tinted, never sticky. It slips on like a moisturiser and protects like armour — all in one step.
Amika Aura Hair + Body Mist
Just one spritz from Amika’s new Aura Hair + Body Mist and you’ll be serving main-character energy. The multipurpose fragrance opens with grapefruit and apricot, then slips into lily of the valley before drying down to creamy vanilla and sandalwood. It’s bright, nostalgic, and ridiculously addictive.
Grown Alchemist Regenerating Night Cream
Grown Alchemist’s Regenerating Night Cream gets to work while you dream, helping to firm, brighten, and smooth dullness. With rambutan (nature’s gentle retinol), green tea antioxidants, and plant-based peptides, it boosts collagen and elasticity without the irritation. You’ll wake up to skin that looks plumper, fresher, and more youthful by morning.
By Terry Baume de Rose Lip Oil Serum
Want glass-skin lips? By Terry’s got you. The French beauty brand has introduced a lip oil serum to its cult Baume de Rose line. Merging treatment and shine, the 97% natural, vegan formula includes rose extracts, vitamins, and collagen-boosting Rosalife extract to smooth and hydrate lips for up to 24 hours. The payoff is a cushiony gloss with zero stickiness and a soft rose scent.
Kat Burki Amino Protein Mask
Kat Burki’s new Amino Protein Mask does more than moisturise — it tightens, tones, and revives skin in need. It harnesses bioactive proteins and hexapeptide-8 to lift and firm while soothing redness and fatigue. Rosehip, sea buckthorn, and tef seed extract help restore elasticity and barrier strength. Expect skin that looks fresher, firmer, and a little bit post-facial.
Kama Ayurveda Bringaras Purifying Scalp Scrub
This month Kama Ayurveda delivers a deep clean scalp reset, straight from Ayurvedic tradition. From the brand’s new Bringaras line, the Purifying Scalp Scrub uses sugar crystals to exfoliate and neem with rosebay extract to clarify. Bhringaraj, which is known as the false daisy (the ‘miracle herb’ of haircare), helps strengthen roots and encourage growth.
Perricone MD No Makeup Radiant Glow Balm
Perricone MD has always been about that effortless, natural glow, and its latest launch nails just that. The new Radiant Glow Balm delivers the perfect balance of skincare and subtle colour, offering a dewy, soft-focus tint that can be applied to the cheeks, lids, or lips. Infused with vitamin C ester, niacinamide, and shea butter, the balm hydrates while it blurs dullness and evens tone, leaving skin with a fresh, luminous lift.
Dermalogica NeuroTouch Symmetry Serum
Stress showing up on your skin? Dermalogica’s newest launch is here to help. The NeuroTouch Symmetry Serum mixes neurocosmetic science with adaptogenic plants to steady the skin. CoQ10 and winged kelp give it more spring and bacillus ferment and rosewood extract smooth and lift. It sinks in almost instantly to leave skin fresh and hydrated, and ready for winter.
LYS Beauty Bright Start Creamy Buildable Airbrush Concealer
For fans of LYS Beauty’s Triple Fix Concealer, meet her new upgrade: the Bright Start Creamy Buildable Airbrush Concealer, now available in 26 shades. You can expect the same radiance, seamless blend, and nourishing ingredients, but with even more coverage and skincare. Infused with hyaluronic acid, niacinamide, ashwagandha, green tea extract, and liquorice root extract, this medium-to-full coverage concealer brightens and sets to a natural demi-matte finish. Twist to use the sponge for easy, all-over coverage, or go precise with the needlenose tip for sculpting and spot-correcting.
Virtue Overnight Hair & Scalp Elixir
Virtue’s new Hair & Scalp Elixir does the heavy lifting for your hair while you sleep, using its signature Alpha Keratin 60ku to repair damage from within. Hyaluronic acid and a blend of calming botanicals are also on hand to keep both your scalp and strands hydrated, smooth, and super soft by morning.