Olivia Dean Is the New Face of Hourglass

Olivia Dean has just been announced as Hourglass’s new Global Brand Partner.

The move follows a wave of success for the Grammy-winning singer-songwriter, who recently swept the BRITs with four wins and saw her No. 1 album, The Art of Loving, pass the two million sales mark. Since dropping that record last September — and becoming the first British woman since Adele to land a simultaneous No. 1 album and single — the Londoner has been everywhere.

She’s now bringing that same effortlessly cool energy to her first major cosmetics collab, and honestly, the timing couldn’t be more perfect.

“Partnering with Hourglass feels so instinctive,” says Dean. “I’ve been a fan for years and have already used the products in my own routine. I’ve always loved the natural glow of their products and how skin-focused it is.”

The collaboration launches with a cinematic new campaign titled Any Time, Any Place, Any Wear. Featuring Dean aboard a Belmond train winding through Europe as she recalls a love story set along the route, the film blends old-world glamour with modern main character energy.

For those hoping to recreate Dean’s luminous campaign complexion, the 26-year-old has curated The Olivia Dean Edit, the first in a series of exclusive Hourglass product capsules. This inaugural lineup features some of her favourite formulas, including the Veil Hydrating Skin Tint, Vanish Airbrush Concealer, and the brand’s new Unreal Liquid Highlighter.

“Vanish Airbrush Concealer has been a go-to forever,” Dean shares. “It gives great coverage without being too heavy. Together with Veil Hydrating Skin Tint, it delivers an incredible glow — it’s like my skin but better.”

As a pioneer in cruelty-free luxury since 2004, Hourglass’s new partnership feels like a nod to a new generation of beauty lovers who want high-performance products that don’t compromise on ethics or mask natural beauty. As Dean puts it: “Beauty is personal for me. I never want to look different, just more like myself on a good day — and that’s exactly what Hourglass gives me.”

“Our partnership with Olivia is rooted in the shared values of creativity, intention, and modern self-expression,” says Brooke Blashill, Chief Marketing Officer at Hourglass. “We are excited to collaborate across storytelling, product curation, and immersive global experiences that continue to redefine luxury beauty today.”

The Olivia Dean Edit is available now, exclusively on the Hourglass website, shipping to both the UK and the US.