OVA: The UK’s First Brand Dedicated to Egg Health
OVA, the UK’s first dedicated egg health brand, is on a mission to safeguard fertility and provide science-backed support for individuals on their conception journey. The female-founded brand offers a modern, efficacy-driven approach to reproductive health, ensuring both women and men have access to high-quality, affordable fertility solutions.
Founded by former Beauty & Health Editor Danielle Fox-Thomas, and former Beauty & Wellness buyer, Kat Lestage, OVA is the product of both women’s frustrations with the existing women’s health supplement market. Their shared experiences with IVF and recurrent miscarriage inspired them to create a brand that would demystify fertility support and make high-quality prenatal and fertility supplements both effective and affordable for all.
“As an IVF connoisseur, I quickly understood the importance of supplementing with the right nutrients in their most bioavailable forms alongside fertility treatment to improve my chances of having—and carrying—a healthy baby to term,” explains Fox-Thomas. “I wanted to marry the very best in reproductive health and nutritional science and create supplements that were both results-driven and accessible. At OVA, we believe fertility isn’t a privilege but a right for all.”
Lestage adds, “There is a very clear gap in the market for a modern yet accessible reproductive health brand like OVA, where it simplifies the science of pre-conception and pregnancy and delivers on efficacious products that better serve today’s prenatal consumers.”
With one in five people experiencing fertility challenges, OVA positions itself as more than just a supplement brand—it’s a support system designed to guide consumers through every stage of their reproductive health journey. The founders refer to this approach as ‘Big Sister Energy’—a blend of radical transparency, scientific rigour, and unwavering empathy.
Formulated in collaboration with a team of fertility consultants, gynaecologists, urologists, embryologists, nutritionists, and biochemists, OVA’s supplements are clinically backed, scientifically tested, and designed to cater to a wide range of reproductive health needs.
Launching with four core products, OVA aims to support both egg and sperm health while addressing common fertility concerns:
- OVAHer (Fertility & Pregnancy Support) – a next-generation prenatal supplement designed to enhance egg quality, support pregnancy, and aid postpartum recovery. It contains 26 key nutrients, including choline, folate, high-strength vitamin D, and magnesium.
- OVAHim (Advanced Sperm Support) – a comprehensive male fertility supplement with 27 bioavailable nutrients to improve sperm motility, count, morphology, and overall reproductive health.
- OVAPlus (Advanced Hormonal Support) – a targeted formula for those with PCOS, endometriosis, or those transitioning off hormonal contraception. It works to regulate cycles, support hormonal balance, and improve IVF success rates.
- OVAOmega (Reproductive Vegan Omega-3) – a sustainably sourced, ocean-approved vegan omega-3 derived from algae. It supports hormone regulation, follicle development, and sperm function while reducing inflammation linked to PCOS and endometriosis.
All OVA products are third-party tested, gluten-free, pregnancy-safe, and B-Corp certified. They are also manufactured and formulated in the UK, meeting the highest industry standards to ensure both safety and efficacy.
Beyond supplements, OVA wants to transform the way fertility is discussed. By blending science with a human-first approach, the brand seeks to remove fertility stigma, simplify information, and empower individuals to take control of their reproductive health.
“We truly believe that this human + scientific approach to women and men at every stage of their fertility journey is a game-changer and could forever change how we talk, think, and approach egg and reproductive health,” says Lestage. “We’re here to make baby-making better.”
OVA is now available in Boots stores nationwide, as well as online at boots.com and theovaco.com. Information regarding a US launch is yet to be announced.
Launching with four core products, OVA aims to support both egg and sperm health while addressing common fertility concerns:
- OVAHer (Fertility & Pregnancy Support) – a next-generation prenatal supplement designed to enhance egg quality, support pregnancy, and aid postpartum recovery. It contains 26 key nutrients, including choline, folate, high-strength vitamin D, and magnesium.
- OVAHim (Advanced Sperm Support) – a comprehensive male fertility supplement with 27 bioavailable nutrients to improve sperm motility, count, morphology, and overall reproductive health.
- OVAPlus (Advanced Hormonal Support) – a targeted formula for those with PCOS, endometriosis, or those transitioning off hormonal contraception. It works to regulate cycles, support hormonal balance, and improve IVF success rates.
- OVAOmega (Reproductive Vegan Omega-3) – a sustainably sourced, ocean-approved vegan omega-3 derived from algae. It supports hormone regulation, follicle development, and sperm function while reducing inflammation linked to PCOS and endometriosis.
All OVA products are third-party tested, gluten-free, pregnancy-safe, and B-Corp certified. Manufactured and formulated in the UK, they meet the highest industry standards, ensuring both safety and efficacy.
Beyond supplements, OVA wants to transform the way fertility is discussed. By blending science with a human-first approach, the brand seeks to remove stigma, simplify information, and empower individuals to take control of their reproductive health.
“We truly believe that this human + scientific approach to women and men at every stage of their fertility journey is a game-changer and could forever change how we talk, think, and approach egg and reproductive health,” says Lestage. “We’re here to make baby-making better.”
OVA is now available in Boots stores nationwide, as well as online at boots.com and theovaco.com. Information regarding a US launch is yet to be announced.