Paris Hilton Partners with Tan-Luxe

Tan-Luxe, the skincare brand celebrated for its customisable self-tan range, has announced the launch of The Future Collection, its inaugural celebrity collaboration created in partnership with Paris Hilton.

This collaboration seems to be a natural fit for the reality star and entrepreneur, whose faux sun-kissed glow has been an integral part of her signature look since the early 2000s.

“I’ve been spray-tanning for over 20 years, and I’ve tried every formula on the market to perfect my glow,” Hilton said in a statement. “I knew I’d found my match when I tried Tan-Luxe’s clear formulas. They were a total game-changer to me, and felt like my tanning routine had stepped into the future! I feel my best with a glow and that’s why I’ve partnered with Tan-Luxe to create the easiest-to-use, longest-lasting, and most hydrating tan ever.”

Promising to redefine the tanning experience, the new limited-edition collection introduces two innovative products: THE FUTURE Airbrush 360 Self-Tan Mist and Luxe Mitt.

The Airbrush 360 Self-Tan Mist is formulated with the brand’s new Triple Tan+ Technology, a proprietary blend of glycerin, naturally derived DHA, and erythulose to deliver a deep, long-lasting, natural-looking tan. A Hydra-Boost Complex optimises skin health by boosting hydration, while a Peptide Complex increases collagen production to improve skin texture and increase firmness, reducing signs of aging.

Promising a flawless, customisable glow, the Airbrush 360 Self-Tan Mist is clinically proven to develop in four hours, enhance skin moisture by up to 66%, and maintain its perfection for at least 10 days from a single application. The ultra-lightweight mist also features Hilton’s signature Pink Sands fragrance, an exclusive scent containing notes of cassis, violet, and white leather.

The Luxe Mitt is a plush, reusable plant-based fibre applicator, infused with anti-microbial technology, vitamin C, and hyaluronic acid, designed to deliver a seamless, streak-free application.

Priced at $49 (£39), The Airbrush 360 Self-Tan Mist and Luxe Tanning Mitt are available exclusively at Ulta Beauty and tan-luxe.com.