Party of You Is The New Skincare Brand for Late Nights and Lazy Mornings

In a world obsessed with 5:00am Pilates and green juice rituals, beauty incubator Maesa is serving up a much-needed reality check. The powerhouse behind brands like Being Frenshe and Kristin Ess is expanding its skincare portfolio with the launch of Party of You, a brand that essentially tells the wellness movement to take a seat.

Available now at Target and Ulta Beauty stores across the US, the twelve-product lineup is designed for the girl who loves a late night, picks Diet Coke over H2O, and isn’t afraid to admit she occasionally sleeps in her makeup. Consider it a skincare antidote to the beautiful chaos of real life.

Party of You is parking aspirational wellness and leaning into the messy middle. The goal? Supporting skin through everything from greasy snack binges to partying too hard.

“In a beauty landscape dominated by aspirational messaging and prescribed routines, Party of You offers a fundamentally different philosophy,” says Molly Kennedy, VP of Brand Marketing at Maesa. “It reframes the idea of skincare as flexible and forgiving, designed to meet our consumer where she is in her life and lifestyle without judgement. Our tagline, RSVP to living your way, honours the notion that wellness is not one size fits all.”

Party of You Instant I.V. Glow Enhancing Serum

The brand has identified three hero products meant to handle the heavy lifting when your lifestyle catches up with your complexion:

Instant I.V. Glow Enhancing Serum: A universally flattering pick-me-up for tired complexions. Electrolytes and glutathione recharge hydration and brighten dull skin.
Cult Cream Cold Cream Cleanser & Hydrating Mask: This 3-in-1 multitasker uses jojoba oil and shea butter to melt away makeup and SPF — with or without water. The formula includes a built-in cap spatula and doubles as a deep hydration mask.
Security Blanket Plush Hug Lip Balm: This sheer tint blends cupuaçu butter and peptides to nourish the lips and strengthen the skin barrier. The four nostalgic flavours are housed in a tactile, wavy-capped tube that doubles as an emotional support fidget tool.

Products are vegan, cruelty-free, dermatologist-tested, and safe for sensitive skin.

Party of You is available both in-store and online at target.com and ulta.com, with prices ranging from $13.99 to $25.99. The brand is not yet available in the UK.