Perricone MD Expands Into Haircare

After 25 years in skincare, Perricone MD is turning its research-led focus to hair, with a four-piece collection designed to revive dry, fragile, and mature strands.

Each formula is sulphate-free, colour-safe, and powered by Perricone MD’s Next-Generation Keratin Complex, a blend of three keratins that mimic the natural structure of hair to reduce breakage and defend against colour fade. This is combined with an Encapsulated Bio-Tech Matrix, delivering amino acids that remain active on the hair for 24 hours to improve thickness, volume, and elasticity. A cocktail of hyaluronic acid, pro-vitamin B5, ascorbyl palmitate, and rice protein is also utilised to provide added hydration and protection.

“Hair health, much like skin health, depends on maintaining essential proteins, hydration and protection against environmental stressors,” said Dr. Claire Wolinsky, board-certified dermatologist. “Perricone MD’s new haircare collection is impressive because it not only addresses visible concerns like dryness, frizz and breakage, but also works beneath the surface to help fortify the hair’s natural structure over time.”

The new Perricone MD Haircare Collection comprises four products:

• Triple Keratin Repair Shampoo ($32): Think of this as a reset button for tired strands. It clears away build-up while infusing hair with hydration, leaving locks softer, shinier, and with that just-left-the-salon fullness.
• Triple Keratin Repair Conditioner ($32): This is your daily dose of smoothness. It seals in moisture to calm frizz, revive dull ends, and give hair that silky, swishable finish we all want.
• Damage Defense Treatment Spray ($25): This ultimate multitasker works as a detangler, heat protector, UV shield, and colour-fade defender in one weightless spritz. A few sprays leave hair glossy, vibrant, and easier to manage all day.
• Intensive Moisture Repair Mask ($35): For hair SOS moments, this indulgent mask delivers a surge of hydration to fragile strands. It helps prevent breakage and split ends while bringing back bounce, smoothness, and mirror-like shine.

The collection is available online at perriconemd.com, with shipment currently limited to the US.