Piglet in Bed Expands into Bath and Bodycare

British lifestyle brand Piglet in Bed is venturing into beauty with the launch of Wallow, a new bath and bodycare line designed for self-indulgence. Debuting this September, Wallow will carry its sister brand’s ethos of thoughtful, slow living into a collection of everyday self-care essentials.

“We felt there was something missing in the bath and body space — less prescriptive with a touch of defiance,” said Jessica Hanley, Founder and CEO of Wallow and Piglet in Bed. “So much of what is on the market is targeting self-improvement in one form or another, but what if your evening routine wasn’t about achieving anything at all, but simply about how you want to feel. We wanted to create products that don’t demand anything of you. No strict rituals or expectations, just a gentle invitation to pause, breathe, and wallow in the joy of your own company.”

Founded in 2017 from a garden shed in rural West Sussex, Piglet in Bed has grown from a small linen bedding brand into a recognised name in British homeware. Loved for its high-quality basics, natural fabrics, and laid-back aesthetic, the brand champions comfort and conscious living. Hanley’s background in PR and marketing, including roles with Christian Louboutin, Ray-Ban, Nike, and Aesop, where she experienced first-hand the power of brand community, has helped shape Piglet in Bed’s distinct identity and loyal following.

Wallow’s debut range features a Bath & Body Oil, Hand & Body Wash, Hand & Body Cream, Wash & Cream Set, Hand Cream, and Candle — each designed to encourage moments of pause and reflection. Products will be available in one of the brand’s two introductory scents, Untamed Moss and Eternal Sun, with the exception of the three scented candles.

Untamed Moss blends patchouli, geranium, bergamot, lavender, and lemon into what the brand describes as “nature’s reclamation” in olfactory form. Eternal Sun is described as an emotionally restorative, gently euphoric scent crafted with coconut oil, calendula oil, vitamin E, lemon, grapefruit, ylang ylang, petitgrain, and jasmine oils.

All products are made in the UK and, in keeping with Piglet in Bed’s sustainability ethos, are packaged in recyclable materials with refill options available.

The Wallow collection will be available from 4 September in Piglet in Bed stores across the UK, select Anthropologie locations, and online at anthropologie.com. Both UK and US customers can shop the brand at pigletinbed.com.