Pixi Expands Into Fragrance

London-born beauty brand Pixi — beloved globally for its cult Glow Tonic — is expanding into fragrance with PixiPerfume, a new eau de parfum designed to not only leave you smelling good, but tweak your mood.

The brand, which was founded over 25 years ago by makeup artist Petra Strand, has built a reputation for its no-fuss, skin-loving formulas designed to make you feel good. It is now bringing that same thinking to perfume, positioning scent as part of an everyday self-care ritual.

“From the very beginning, Pixi has been about creating little moments that make you feel beautiful and confident,” says Strand. “Scent has always held a special place in my heart because it can change how you feel in an instant — it can comfort, uplift or transport you. These perfumes are my way of bottling that feeling, moments of joy, calm, and glow you can carry with you wherever you go.”

Fig, Rose, and Mimosa launch the collection, each crafted to be worn alone or layered to create a personalised scent. PixiFig is an earthy, creamy, grounding scent featuring notes of citrus, fig leaf, and iris, while PixiRose is a romantic, modern floral that blends rose with lemon, lily, and jasmine. PixiMimosa is a bright, joyful fragrance that combines notes of green leaves, pear, violet, and amber.

Each scent is vegan, cruelty-free, and paraben-free. Priced at £15 for 15ml, they’re also available as 1.5ml samples for those who like to try before they commit — or as a full trio for £30.

The PixiPerfume collection is available now through Pixi boutiques and online at pixibeauty.co.uk and pixibeauty.com.